TRADE MARKS AND INTERNATIONAL TRADE
Relating to Products Trade Marks:
Trademarks are words or designs or combination of both. Names of trademarks may be coined for the purpose of trademark only. Those words are not presently existing and are created that may not convey any meaning. When we hear the word KODAK, we recall photography products and XEROX relate to photocopiers. Trademarks are intended to perform marketing functions. While choosing those names, emphasis is given for;
(1) Creating or enhancing distinctiveness of the product;
(2) Identifying the products which it manufactures or markets;
(3) Symbolizing the quality of the product; and
(4) Stimulating the desire to buy.
Protection of Trade Marks:
Any person can apply for registration of trademarks to the registering authority of the country where the product is exported or planned to be exported. The registering authority publishes the request for allotment of trademark in its official journal inviting the objections for grant of registration. In case no valid objection is received, the registering authority accords approval for the registration of trademark. However, names, surnames, geographical places, numerals, descriptive words are not allowed as trademarks. Registration of trademarks is a specialized field and so it is prudent for the exporter to seek the professional services of an attorney who is a specialized in that field.
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