COIR VIKAS YOJANA

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coir industry and to motivate exporters/ persons/ enterprises to put

in more efforts for further development of trade and industry.

2.6.2 Activities

(I) This is an annual event for recognizing the outstanding

performance in various fields giving awards in 35 categories

related to coir industry and covering following activities:-

Sl.

No.

Categories No. of categories

1 Export of various product categories 12

2 Domestic market Development in coir sector 6

3 Research and Development in coir sector 3

4 Coir MSMEs 3

5 Coir Cooperatives 4

6 Best State Level Coir Enterprises 1 each for all

States/UTs

7 Coir Cluster Development 1

8 Coir Entrepreneurship Development 5

Total 34 + State Level

Awards

The details of awards under various categories are given in

Annexure – I.

2.6.3. ELIGIBILITY CRITERIA – The details of eligibility criteria for

deciding awards in different categories are given in Annexure – II.

2.6.4. GENERAL CONDITIONS

(i) Coir Board shall place advertisements through appropriate media

inviting entries for awards and the applications will have to be

submitted in the formats along with documents as prescribed by the

Coir Board. Awards shall be decided based on the applications

received against such notifications.

(ii) Application can also be submitted online along with scanned copy of

the required documents subject to submission of the application in

hard copy. However, any one of the mode need be received within the

prescribed time.

44

(iii) All export/sales figures should be supported by audited statement of

accounts or certificate from a Chartered Accountant. In the case of Cooperative

Societies/Govt. bodies, statement of accounts as approved by

the General Body or Board of Directors will also be accepted.

(iv) A committee will be constituted by the Chairman, Coir Board to

examine the application received and to recommend suitable awardees

as per the guidelines. Wherever necessary, the Committee constituted

to recommend award shall undertake field visits and the applicant

shall extend all facilities for the inspection of units to assess

performance. The committee may also outsource experts from the

relevant fields to assist as and when required.

(v) If found necessary, the Committee shall constitute sub-committees

with or without outside experts for deciding awards, particularly in the

R&D categories.

(vi) If required by the Committee, the applicants should demonstrate the

functioning of the machinery/ production process for which the award

is claimed, at the premises of the Board at their own cost or if approved

by the Committee at the premises preferred by the applicant.

(vii) There shall be no bar on the winner to receive more than one award

during the same year or in succession.

(viii) Separate application along with supporting documents has to be

submitted for applying for awards in different categories.

(ix) Completed applications should reach the Secretary, Coir Board, Coir

House, M G Road, Kochi-16 along with necessary supporting

documents on or before the stipulated date and time.

(x) Incomplete applications, applications not accompanied with

documentary evidence as required under the scheme and applications

received late will be summarily rejected.

(xi) In case, any of the award winners denies the award after

announcement, the applicant (a company or individual) shall not be

considered for any of the Awards in future.

(xii) The awards will be granted in the form of trophies and certificates.

(xiii) The decision of Chairman, Coir Board with regard to the eligibility for

the award, number of awards etc. shall be final.

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~

45

Annexure I

I. AWARDS

Sl.

No

Category / Name of Award Award

I EXPORT OF COIR & COIR PRODUCTS

1 Largest Exporter of Coir & Coir Products One

2 Best Exporter of Coir Floor Covering Products One

3 Best Exporter of Coir Yarn One

4 Best Exporter of Coir Geo-Textile One

5 Best Exporter of Coir pith and related products One

6 Best Exporter of Rubberized Coir Products One

7 Best Exporter of Curled Coir One

8 Best Exporter of Handloom Coir products One

9 Best Exporter among Medium Scale Enterprises One

10 Best Exporter among Small Scale Enterprises One

11 Best Exporter among Micro Scale Enterprises One

12 Largest exporter to new Market One

II DOMESTIC MARKET DEVELOPMENT IN COIR

SECTOR

1 Domestic Market Development of Coir Yarn & Coir

Rope

One

2 Domestic Market Development of Traditional Coir

Product (Mats, Matting, Rugs, Carpets etc,)

One

3 Domestic Market Development of Non-traditional Coir

Procucts (Coir Geo textiles, Coir pith & Allied

products and Coir composites.)

One

4 Best Dealer in Domestic Market for finished

products other than rubberized coir Products

One

5 Domestic Market Development of Rubberized Coir

products

One

6 Largest fresh investment in Coir Industry One

III RESEARCH & DEVELOPMENT IN COIR SECTOR

1 Research & Development efforts in Product

Development

One

2 Research & Development efforts in Process

improvement

One

3 Research & Development efforts in developing Coir

processing machineries

One

IV COIR MSMEs

1 Best Domestic Sales of Micro Enterprises One

2 Best Domestic Sales of Small Enterprises One

3 Best Domestic Sales of Medium Enterprises One

V COIR COOPERATIVES

1 Best Coir Fibre/Yarn Manufacturing Co-op. Society One

2 Best Coir Product Manufactures Co-op, Society One

46

3 Best Coir Mats & Matting Manufacturing Co-op,

Society

One

4 Best performance of Apex Coir Federation One

VI STATE LEVEL ENTERPRISES

1 Best state leval Coir Enterprise(1 award each for all

States/UTs)

One

VII COIR CLUSTER DEVELOPMENT

1 Best performance of Coir Cluster One

VIII COIR ENTREPRENEURSHIP DEVELOPMENT

1 Best Young Coir Entrepreneur One

2 Best Women Coir Entrepreneur One

3 Best SC/ST Coir Entrepreneur One

4 Best Coir Entrepreneur From North Eastern Region One

5 Largest Fresh Investment In Coir Industry One

47

PHASING OF EXPENDITURE YEAR-WISE AND COMPONENT-WISE

(Rs. in lakh)

Sl.

No

.

Schemes 2012-

13

Actual

2013-

14

2014-

15

2015-

16

2016-

17

Total

1 Delegation,

Consultancy

&

Information

Sourcing

0.77 40.00 70.00 84.00 95.00 289.77

2 Participation

in

Internationa

l seminars,

conferences

&

workshops

10.69 35.00 50.00 60.00 70.00 225.69

3 Participation

in

internationa

l fairs /

product

promotion

programmes

, catalogue

shows and

organizing

exclusive

internationa

l fairs and

BSMs for

coir

187.80 214.56 224.00 260.00 300.00 1186.3

6

4 Publicity

abroad

1.72 30.00 70.00 84.00 95.00 280.72

5 Internationa

l

Cooperation

Scheme

27.91 56.00 80.00 96.00 112.00 371.91

6 Coir industry

awards

1.55 15.00 30.00 41.00 53.00 140.55

Year-wise

total

230.4

4

390.5

6

524.0

0

625.0

0

725.0

0

2495.0

0

48

Physical Target - export of coir and coir products

Year Quantity (MT) Value (Rs. in

crore)

2012-13 350000 970.00

2013-14 367500 1100.00

2014-15 385800 1230.00

2015-16 405000 1400.00

2016-17 425000 1600.00

FUNDING PATTERN

The funds will be released to the Coir Board on quarterly basis on

certification of utilization of funds released earlier. The funds will be

utilized by the Coir Board on the activities specified in the Action Plan for

implementation of the Scheme during XII Plan.

*********

49

F. No. 5(1)/2014-Coir

Operational Guidelines For Development of Production

Infrastructure Scheme

1. Introduction

1.1 The principal thrust of the Development of Production Infrastructure

Scheme of the Ministry of MSME being implemented through the Coir Board, a

statutory body under the administrative control of Ministry of MSME, is on

development of infrastructure for the sustainable development of coir sector.

The scheme envisages provision of financial assistance for setting up new coir

units and modernization of existing units for the sustainable growth of the coir

sector. Due to the extension of coconut cultivation to non-traditional coconut

producing states, coir industry also expanded its activities to such states with

the assistance of the Coir Board for development of infrastructure for setting of

coir units.

1.2 The scheme is in operation since 7th Five Year Plan. During XI the Plan

period the quantum of assistance eligible to the unit was at the rate of 25% of

the cost of equipment and infrastructure facilities subject to a maximum of

Rs.6,00,000/- for new units and Rs. 2,00,000/- for modernization of existing

unit. In the case of units producing multiple items the maximum amount of

subsidy admissible is Rs. 9,00,000/- The existing parameters of the financial

assistance under the scheme continued during the first 2 years of XII Plan.

The scheme was got evaluated through an independent agency. Keeping

in view the recommendations of the evaluating agency and all related factors, it

is proposed to continue the Scheme during the XII plan period also with existing

parameters to achieve the objectives of higher productivity, modernization,

technology upgradation, cost efficiencies and competitiveness of the coir sector.

 

2. Objectives

• Provide modern infrastructure facilities to the production units resulting

in improvement of productivity and quality

• Establishment of new „State of the Art? Coir Processing Units

• Spread of the industry to potential areas

• Enhanced utilization of available raw material

• Creation of more employment opportunities, especially for women in

rural areas

• Attracting new generation entrepreneurs to the industry

50

• Modernisation of existing units

• Production of high value customer oriented products

• Make the Coir Industry competitive

• Adoption of eco friendly production techniques

• Achieve the target of a pollution free coir industry with technological

advancements.

 

3. Nodal Agency

3.1 Coir Board, Kochi is the Nodal Agency. The scheme will be implemented

through the Regional/ Sub-regional offices of the Coir Board. Technical

intervention, wherever necessary, will be provided by Central Coir Research

Institute (CCRI) and Central Institute of Coir Technology (CICT) and other

institutes engaged in the development and promotion of coir industry. The

scheme will be periodically monitored by Ministry of Micro, Small and Medium

Enterprises (MSME).

3.2 The Regional/ Sub Regional Officers will receive the applications, process

and assess the quantum of assistance as per the guidelines and forward them

to the Nodal Agency with all relevant documents complete in all respects for

obtaining sanction of the competent authority for release of assistance to units

after obtaining all records.

4. Scheme Interventions

4.1. Individuals, Co-operative societies, NGOs, SHGs, Associations and

machinery manufacturers are the stakeholders involved in the implementation

of the scheme. Increase in productivity and economies of scale can be achieved

only through infrastructure development by installing modern machinery for the

production of high value customer oriented products for the sustainability of

the industry in the coming years.

4.2 With the introduction of Coir Udyami Yojana (CUY), for implementation

by the Coir Board, financial assistance is provided for setting up of coir units

with a project cost up to Rs. 10 lakhs in the country. Subsidy will be provided

@ 25% of the project cost subject to a maximum of Rs. 6 lakh for setting up of

De-fibering Unit, Rs.4 lakh for Automatic Spinning Unit and Rs.5 lakh for

others, including Coir Pith Unit. For a Composite or a Multiple Unit, the

maximum monetary ceiling of assistance would be Rs. 9 lakh.

51

4.3 For calculation of subsidy amount, the cost of building will be restricted

to a maximum of Rs. 8 lakh for De-fibering and coir pith units and Rs. 6 lakhs

for others including Automatic spinning Unit. In respect of proposals for

modernization of the existing units, only the cost of new machinery/equipments

and new work shed to be put up will be taken for arriving at the amount of

subsidy limited to Rs. 2 lakhs per unit. Land cost will not be included in the

project cost for the new as well as existing units. The non-conventional energy

resources/ diesel generator/ diesel engine/ expenditure towards separate power

line drawn for the functioning of the unit from the rural feeder will be included

in the project cost for computing the subsidy.

4.4 Disbursal of subsidy will be ensured by the Coir Board within a period

of 21 days as per the citizen charter from the date of receipt of application

completed in all respects in the Coir Board Head Office from the Regional

Office/Sub Regional Office. The Regional Officer/ Sub Regional Officer/Incharge

of the respective region is authorized to receive the application with all

relevant documents and the same will be processed and scrutinized by him. The

concerned Regional Officer/ Sub Regional Officer/In-charge of the Coir Board

will conduct an inspection and will verify and assess the quantum of assistance

and forward the application to Coir Board Head Quarters for obtaining the

sanction from the Competent Authority. The subsidy will be directly remitted to

the beneficiary?s Bank account from Head Office. For this purpose the

beneficiary has to furnish his bank account details to the Board. He also has to

furnish all agreements and documents relating to insurance policy, pre-receipt

to Coir Board, Head Office on getting an in principle sanction letter from the

Board. The whole procedure will be completed within 90 days. All such cases

where the subsidy amount is not distributed within 90 days will be reported to

the Board by the RO / SRO concerned along with the reasons for delay. All

applications to be made available to file online with user id to the unit holders.

The status of application will be published in Coir Board website to maintain

transparency.

52

5. Eligibility

5.1 All new coir processing units registered with Coir Board under Coir Industry

(Registration) Rules, 2008 and registered with the DIC of the respective region of

the entire coir sector of the country with project cost exceeding Rs.10/- lakh

each or more than the ceiling fixed in Coir Udyami Yojana Scheme are eligible

for assistance under the scheme. The details are as follows:

(i) Coir Units desiring to avail of the assistance under the scheme should be

registered with the Coir Board under the Coir Industry (Registration)

Rules, 2008 and also with the Industries Department of the State in which

the Unit is located.

(ii) Assistance under the scheme will be extended to entire coir sector of the

country.

(iii) The units with a project cost above Rs.10/- lakh or more than the ceiling

of CUY scheme only will be considered for assistance under the scheme.

(iv) Power connection or generator should be available at the location of the

coir unit.

(v) The Regional Officer/ Sub Regional Officer/In-charge of the respective

region is authorized to receive the application with all relevant documents

and the same will be processed and scrutinized by him. The concerned

Regional Officer/ Sub Regional Officer/In-charge of the Coir Board will

conduct an inspection and will verify all the documents and assess the

quantum of assistance and forward the application completed in all

respect to Coir Board Head Quarters for obtaining the sanction from the

Competent Authority.

(vi) The work sheds shall conform to meet the essential civil requirements of

the project.

(vii) The equipment and motors eligible for assistance under the scheme shall

not be below the standards prescribed by BIS/Board?s Research Institutes

from time to time.

(viii) There will be an overall ceiling of financial assistance of Rs. 9/- lakh for

units producing multiple items of coir for computing subsidy. The coir

units which are producing single items like coir fibre, curled coir, coir

yarn, coir pith, coir mats, coir matting, coir composite products etc. will be

treated as separate units producing these items and the ceiling of subsidy

fixed for the respective items will be applied in these cases.

53

(ix) The ceiling prices of different items of machinery will be fixed by Coir Board

from time to time after making a fair assessment of probable cost of all

components used in the production of machinery items.

(x) The machinery/equipments procured should be as per the standards

prescribed by the BIS/Coir Board and at the option/choice of

entrepreneurs with valid receipts/invoice from the open market.

Machinery can also be imported for setting up high-tech coir processing

units for which the unit shall substantiate the reason for import of

machinery.

(xi) The machinery suppliers will have to give a performance guarantee for a

period of at least one year against supply to the beneficiaries and the copy

to be retained with beneficiary while availing the financial assistance

under the Coir Board scheme. In the case of imported machinery, the

units shall produce the invoice, shipping bill etc. certified by Customs

Authorities/DGFT/Banks with performance certificate from the supplier.

(xii) For the calculation of subsidy amount, the cost of building will be

restricted to Rs.8.00 lakh for Defibering and Coir Pith Units and Rs.6.00

lakh for others including Automatic Spinning Unit.

(xiii) In respect of projects for modernization, the cost of new

machinery/equipments/generators and work shed to be put up will only

be taken for arriving at the project cost for calculation of the amount of

subsidy.

(xiv) Land Cost will not be included in the project cost.

(xv) The subsidy under the scheme will be available to entrepreneurs who have

not availed any other Central / State government subsidy like PMEGP,

CUY etc. for the same purpose for which a self declaration has to be

submitted by the unit holder.

(xvi) In the case of original documents pledged with banks, the copies duly

attested by Manager of banks to be submitted while submitting the claim.

(xvii) The application will be considered on first come first served basis on

receipt of it at RO/Sub-RO and Head Quarters of Coir Board subject to the

receipt of proper documents.

54

6. Quantum of Assistance

The details of assistance provided under the scheme are given below.

QUANTUM OF GRANT ADMISSIBLE

Sl. No. Type of Unit New units Modernisation

of units

25% of the cost

of equipment

and

25% of the

cost of

modernization

infrastructural

facilities subject

to a maximum

of (Rupees)

of equipment

and

infrastructural

facilities

subject to a

maximum of

(Rupees)

(i)

Coir Fibre Extraction Unit

(Defibering Unit/

Decorticating Unit)

6,00,000 2,00,000

(ii) Automatic/mechanized Coir

Yarn Spinning Unit

4,00,000 2,00,000

(iii) Curled Coir Production Unit 5,00,000 2,00,000

(iv) Rubberised Coir Production Unit 5,00,000 2,00,000

(v)

Coir Product Manufacturing

Unit (Semi automatic loom unit)

5,00,000 2,00,000

(vi)

Coir Product Manufacturing

Unit (Automatic/Powerloom

Unit)

5,00,000 2,00,000

(vii)

Coir pith product

manufacturing unit

5,00,000 2,00,000

(viii) Coir Rubber backed/ Rubber

Molded product

manufacturing unit

5,00,000 2,00,000

(ix) Coir Rubber Latex backed Mats

& Matting product

manufacturing unit

5,00,000 2,00,000

(x)

Coir Composite

Product Manufacturing

Unit

5,00,000 2,00,000

(xi) Coir Needled felt production unit 5,00,000 2,00,000

(xii) Coir Pith Manure/ briquette /

Block Production Unit

5,00,000 2,00,000

(xiii)

Coir Garden Articles & allied

products production Unit

5,00,000 2,00,000

(xiv) Coir Mats/Matting/Carpets/

Printing /Finishing/Packing

Unit

5,00,000 2,00,000

(xv) Coir PVC Tufted Mats

Production Unit

5,00,000 2,00,000

55

(xvi) Automatic coir fibre/yarn

dyeing unit

5,00,000 2,00,000

(xvii) Coir geotextiles/Matting

Production Unit (Anugraha

loom)

5,00,000 2,00,000

(xviii) Coir mats & mattings

Production Unit (Anupam loom,

pneumatic control)

5,00,000 2,00,000

(xix) Any other coir processing unit as

declared by Coir Board that the

unit is exclusively for production

of coir and allied products.

5,00,000 2,00,000

7. Procurement / Cost of Machinery under the Scheme

7.1 All machinery required for setting up the coir processing unit shall be of

prescribed BIS / Coir Board standard specifications and reputed make and in

the case of import of machinery for setting up of high value coir products using

high-tech machinery, all relevant documents regarding the import of machinery

from the Customs Authorities/ DGFT/Bank along with Performance Guarantee

letter of the machinery should be produced and a certificate stating that these

machinery will be used only for coir processing. The details of the machinery

and the approximate cost required for each unit for grant of financial

assistance under the scheme are given in Annexure-I. The estimated cost will

be revised by the Coir Board from time to time, based on the field situation and

increase in cost of inputs for fabrication of the machinery.

7.2 In the case of installation of non –conventional energy resource, power

generator sets/ diesel engines/ separate electrical power line from the rural

feeder, financial assistance will be considered along with the project cost for

existing and new units.

7.3 Any addition/modification to the range of machinery for each type of

units due to technological advancements, innovation, new processing

technologies, product diversification will be added to the list subject to the

justification by the unit holder.

8. General Instructions

8.1 The grant as admissible under the scheme will be disbursed to the

entrepreneur only after the unit goes into production, as reimbursement

subsidy on capital expenditure.

56

8.2 The unit shall submit the application in the prescribed format for grant

of financial assistance for new units under the scheme within 12 months from

the date of commencement of production of the unit. The date of

commencement of production should be supplemented by the MSME

Registration Certificate issued by the General Manager, District Industries

Centre of the respective area. However, the Chairman, Coir Board may condone

the delay in submitting the applications on a case to case basis subject to the

appeal and reasons established in writing.

8.3 New unit is a unit which is registered under the Coir Industry

(Registration) Rules, 2008 but had not completed 12 months from the date of

commencement of production. The applications received and pending with the

Coir Board upto 31.03.2015 will assisted as per the old guidelines. Revised

operational guidelines will be applicable only for units which apply for financial

assistance on or after 01.04.2015.

8.4 The entrepreneur availing of the grant under the scheme shall not

mortgage the assets except to the financial institutions from where he had

availed loan for the establishment of the unit.

8.5 The grant received under the scheme should be recoverable from the

entrepreneur through legal means.

i. Where the assistance under the scheme has been obtained by

misrepresentation of facts or by furnishing of false information; or where the

machineries and premises of the unit are used for other purposes than the

assistance availed for during the currency period of the assistance. i.e., for 3

years

ii. Where the unit goes out of production within 3 years from the date of

commencement of production, except in case where the unit remains out of

production for short periods extending to 6 months due to reasons beyond its

control, such as shortage of raw material, power, natural calamities etc.

8.7 A unit which has availed financial assistance would be eligible for

financial assistance under modernization only after successful running

of the unit for a minimum period of 3 years. The assistance under

modernization scheme will be limited to the new work sheds that are to be put

up and new equipments/handling equipments/vehicles/generators etc. for the

unit.

57

8.8 In case of any disputes with regard to grant of subsidy under the scheme,

the decision of Chairman, Coir Board shall be final.

8.9 The infrastructure includes work shed, soaking tank, drying yard, well

and pump set, generator, separate power line from the rural feeder, handling

equipments, vehicles, etc. The accessories include the motor, starter, capacitor,

main switch, fuse, trailers, handling equipments used inside the premises of

factory, etc.

8.10 Coir Board will prescribe detailed guidelines / forms for procurement of

machinery, setting of units, submitting of application for assistance, processing

of applications in the Regional Offices / Coir Board Headquarter, etc., for

smooth implementation of the scheme by reducing delay in releasing the

assistance and also to make it more transparent.

9. Maintenance of list of Applicants

List of applicants should be maintained at Regional Office/ Sub Regional

Office and Head Quarters of Coir Board and also on the Coir Board Website. A

data bank should be created in the Coir Board.

10. Monitoring and Evaluation

The Joint Director (Planning), Coir Board will be the Nodal Officer. The

monitoring of the units will be undertaken by the Regional/ Sub Regional

Offices of Coir Board on regular intervals. The Performa for monitoring is given

at Annexure- II. The Mid-term appraisal of implementation of the scheme will be

got done through reputed external agencies. Scheme will also be regularly

monitored by nodal Ministry

58

Annexure - I

Type of the Unit Approximate

cost

(Rs).

1. Coir Fibre Extraction Unit

 A. Defibering unit

i. Crusher

ii. Soaking Tank

iii. Defibering machine – 2 No. Rs. 3,75,000/-

iv. Revolving Screener including motor

v. Turbo Double Cleaner

vi. Conveyor System with motors

vii. Hydraulic Bailing Press - 35 kg

viii. Hydraulic Bailing Press - (100-150-kg Cap)

ix. Conveyors for shifting the husk to the

crusher, Soaking Tank, Soaking yard, Defibering

Machine, Screener, Pith disposal, etc.

x. Electrical Accessories

xi. Well and Pumpset

xii. Diesel Generator / Diesel engine- Expenditure

towards drawing power line from rural fielder

exclusively for the unit

3,50,000

4,00,000

7,50,000

 90,000

3,00,000

35,00,000

2,00,000

12,00,000

20,70,000

4,50,000

 1,00,000

4,00,000

B. Decorticating Unit

i. Crusher

ii. Squeezer

iii. Soaking Tank

iv. Decorticator – 2 Nos. @ Rs. 5, 40,000/-

v. Screener

vi. Hydraulic Bailing Press (35 Kg )

vii. Hydraulic Bailing Press - (100-150-kg)

viii. Conveyors from Crusher to Squeezer,

decorticator to screener and disposal of coir

pith

ix. Electrical Accessories excluding motor

x. Well and Pumpset

xi. Diesel Generator / Diesel engine- Expenditure

towards drawing power line from rural fielder

exclusively for the unit

 2,70,000

 2,70,000

 4,00,000

10,80,000

 90,000

 2,00,000

12,00,000

17,00,000

 2,50,000

 1,00,000

 4,00,000

2. Automatic / Mechanised Coir Yarn Spinning Unit

3. Curled Coir Production Unit

(i) Curling machine 3 Nos. @ Rs.4,00,000/- per

machine

(ii) Hackling machine

(iii) Mechanized Winding Machine

(iv) Well & Pump set

(v) Diesel Generator/Diesel Engine/Expenditure

towards

Drawing power line from rural feeder

exclusively for the unit.

12,00,000

 1,50,000

 40,000

 1,00,000

 4,00,000

59

4. Rubberised Coir Production unit

 (i) Untwisting machine (double head)

 (ii) Sheet machine

 (iii) Feeder machine 1.4 meter width

 (iv) Latex sprayer

 (v) Cutting machine 2.2 meter

width

 (vi) Drum Press

 (vii) Hydraulic Press – 7 day light

 (viii) Vulcanizing Chamber – 40 mattresses

 (ix) Band saw machine

 (x) Ball Mills – 1000 litres.(3 nos.)

 (xi) Tilting Machine

 (xii) Stitching / Quilting machine

 (xiii) Boiler and Accessories

 (xiv) Diesel Generator / Diesel Engine/ Expenditure

towards drawing

 Power line from rural feeder exclusively for the

unit.

4,50,000

 80,00,000

1,50,00,000

 5,50,000

 28,00,000

 11,50,000

 3,50 000

 10,50,000

 8,00,000

 50,00,000

 20,00,000

4,00,000

5. Coir Product Manufacturing Unit (Semi Automatic Loom Unit)

(i) Bobbin winding machine

(ii) Cops winding device

(iii) Semi automatic loom

 1 mtr. width

1.5 mtr. width

2 mtr. width

4 mtr. width

(iv) Dye Vat

 50 Kg.capacity

100 Kg.capacity

(v) Well & Pump set

(vi) Diesel Generator /Diesel Engine/ Expenditure

towards drawing

 Power line from rural feeder exclusively for the

unit.

 2,10,000

 30,000

 5,00,000

 6,50,000

 8,00,000

 14,00,000

 2,00,000

 4,00,000

 1,00,000

 2,00,000

60

6. Coir Product Manufacturing unit(Automatic/Power Loom unit)

(i) Bobbin winding machine (4 heads)

(ii) Cops winding machine

(iii) Powerloom – PLC operated

 1 mts. width

1.5 mtr.width

2 mtr. width

4 mtr. width

(iv) Dye vat SS (T 316)

 50 Kg. Capacity

100 Kg. Capacity

(v) Well & Pump set

(vi) Diesel Generator / Diesel Engine/Expenditure

towards drawing

 Power line from rural feeder exclusively for the

unit.

 2,10,000

 55,000

 16,00,000

 20,00,000

 27,00,000

 35,00,000

 2,00,000

 4,00,000

 1,00,000

 4,00,000

7. Coir Pith Product Manufacturing unit

(i) Rotary Sieving Machine

(ii) Reciprocatory Sieving Machine

(iii) Pith Block Making Machine

(iv) 650 Grams Block Making Machine

(v) Coir pith Grow Bag Making machine

(vi) Pith Washing Machine

(vii) Pith Squeezing Machine

(viii)Material Handling Equipment

(ix) Testing Equipment (P H Meter, Drying oven,

Electronic

 Weighing balance, etc.)

(x) Electrical Accessories, motor & Drying yard

(xi) Well & Pumpset

(xii) Diesel Generator / Diesel Engine/ Expenditure

towards drawing

 Power line form rural feeder exclusively for the

unit.

 2,00,000

 1,25,000

 8,00 000

 8,50,000

 16,00,000

 2,00,000

 9,50,000

 12,00,000

 2,00,000

 2,00,000

 1,00,000

 4,00,000

8. Coir Rubber Backed /Rubber Molded Product Manufacturing Unit

(i) Hot Press (3 day light)

(ii) Mould sets of 3 (MS or SS) -6 Nos.

(iii) Rubber Mixing Mill

(iv) Diesel Generator / Diesel Engine/

Expenditure towards

Drawing power line from rural feeder

exclusively for the unit

 9,00,000

 3,50,000

 7,00,000

 2,00,000

61

9. Coir Rubber Latex Backed Mats & Matting Product Manufacturing

Unit

(i) Automatic Foaming unit

 (500-1000 litre capacity – S.S. – 2 Nos.)

(ii) Spreading unit (Ball Mill, Planitory Mixer )

(iii) Hot Air Vulcanizing drying chamber ( 4 mtr. width)

(iv) Diesel Generator/ Diesel Engine/ Expenditure

towards

 Drawing power line from rural feeder exclusively for

the unit

30,00,000

 8,00,000

15,00,000

 2,00,000

10. Coir Composite Product Manufacturing Unit

(i) Bail Opener / Fibre Cleaning Machine

(ii) Coir Needled Felt Plant (including sheet forming

machine)

 1 mtr.

 1.5 mtr.

 2.2 mtr.

(iii) Felt Impregnating Machine (2.2 mtr.width)

(iv) Resign Kettle (50 ltr. Capacity)

(v) Dies/ Coual Plate

(vi) Hot Compression Hydraulic Press (3-5 day light)

 1 mtr. x 1 mtr.

8 ft. x 4 ft.

(vii) Edge Drimming Machine ( 8x4 ft)

(viii) Boiler and Accessories

(ix) Dust Collector

(x) Diesel Generator/ Diesel Engine/ Expenditure

towards drawing

 Power line from rural feeder exclusively for the unit

 4,00,000

 25,00,000

 40,00,000

 50,00,000

 10,00,000

 20,00,000

 20,00,000

 25,00,000

 75,00,000

 5,00,000

 20,00,000

 4,00,000

 4,00,000

11. Coir Needled Felt Production unit

(i) Bail Opener / Fibre Cleaning Machine

(ii) Coir Needled Felt Plant (including sheet forming

machine)

 1 mtr. width

1.5 mtr. width

2.2 mtr.width

(iii) Band saw

(iv) Weighing Balance

(v) Dust Collector

(vii) Diesel Generator / Diesel Engine / Expenditure

towards drawing

 Power line from rural feeder exclusively for the unit

 4,00,000

 25,00,000

 40,00,000

 50,00,000

 2,00,000

 25,000

 4,00,000

 4,00,000

12. Coir Pith Manure Production Unit

(i) Revolving Screener

(ii) Lab Equipment for the production of pith plus

 90,000

 4,50,000

62

(iii) Deep freezer / cold room

(iv) Sprinkler / Pipeline and accessories

(v) Packing Equipment

(vi) Handling Equipment

(vii) Well and Pump set

 1,50,000

 75,000

 2,00,000

 5,00,000

 1,00,000

13. Coir Garden Articles Production Unit

(i) Bail Opener / Fibre Cleaning Machine

(ii) Coir Needled Felt Plant (inclusive of forming unit)-

minimum 75 cm Width

(iii) Hydraulic Hot Press

(iv) Automatic Stirrer for mixing rubber latex (50 ltr.

Capacity)

(v) Hot Air Drying Chamber / Vulcanizer

(vi) Edge Cutting Machine

(v) Diesel Generator / Diesel Engine / Expenditure

towards drawing

 Power line from rural feeder exclusively for the unit

 4,00,000

 25,00,000

 9,00,000

 

 1,50,000

 10,00,000

 1,00,000

 2,00,000

14. Coir Mats / Matting/ Carpets / Printing / Finishing / Packing Unit

(i) Shearing Machine (2 mtr. width)

(ii) Dust Collector

(iii) Air Compressor for printing (2 nos)@ 1 lakh

(iv) Colour Mixing Equipment

(v) Air Pipeline, Spray guns, Printing Plat forms etc.

(vi) Automatic Coir Mat Bleaching Plant

(vii) Hot Air Drying Chamber with two sets of trollies

(viii) Coir Rugs Webbing Machine

 (5 nos. @ Rs. 40,000/- per machine)

(ix) Diesel Generator/ Diesel Engine / Expenditure

towards drawing

 Power line from rural feeder exclusively for the unit

 3,50,000

 1,00,000

 2,00,000

 50,000

 2,00,000

 3,00,000

 10,00,000

 2,00,000

 2,00,000

15. Coir PVC Tufted Mats Production unit

(i) Coir tufting unit with all accessories ( 2 mtr. width)

(ii) Boiler with accessories

(iii) Chiller with accessories

(iv) Diesel Generator / Diesel Engine / Expenditure

towards drawing

 Power line from the rural feeder exclusively for the

unit

150,00,000

 15,00,000

 6,00,000

 4,00,000

16. Automatic Coir Fibre / Yarn Dyeing /unit

63

(i) Mechanical hoist

(ii) S.S. Dye Vats (2 Nos.)

(iii) Hydro Extractor – 100 Kg.

(iv) Accessories

(v) Dryer

(vi) Boiler and Accessories

(vii) Well & Pump set

(viii) Diesel Generator / Diesel Engine /Expenditure

towards drawing

 Power line from rural feeder exclusively for the unit

 12,00,000

 18,00,000

 5,50,000

 6,00,000

 15,00,000

 20,00,000

 1,00,000

 2,00,000

17. Coir Geotextiles / Matting Production Unit (Anugraha Loom Unit)

(i) Warping Machine (2 mtr. width)

(ii) Anugraha Loom

 1 mtr. width – 2 nos. @ Rs. 35,000/-

 1.5 mtr. width- 2 nos. @ Rs. 45,000/-

 2.00 mtr. width – 3 nos. @ 60,000/-

 

 (iii) Dye Vat S.S. (T316)

 50 Kg. Capacity -2 nos.

 100 Kg. Capacity – 2 nos.

 1,50,000

 70,000

 90,000

 1,80,000

 2,00,000

 4,00,000

18. Coir Mats & Matting Production Unit (Anupam Loom, Pneumatic

Control)

(i) Warping Machine (2 mts. width)

(ii) Anugraha Loom

 

 1 mtr.width – 2 nos. @ Rs.35,000/-

 1.5 mtr.width – 2 nos. @ 45,000/-

 2.00 mtr. width -3 nos. @ 60,000/-

 1,50,000

 70,000

 90,000

 1,80,000

 (iii) Dye Vat S.S. (T 316)

 50 kg. Capacity – 2 nos.

 100 kg. Capacity- 2 nos.

 

 2,00,000

 4,00,000

 (iv) Diesel Generator / Diesel Engine /

Expenditure towards

 Power line from rural feeder exclusively for the unit. 4,00,000

Note 1. All rates are exclusive of motor, accessories, taxes, duties, delivery

charges etc.

2. The charges of generator, power generating equipments, transformers,

handling equipments like power lifter, tractor etc. will be on actual billed by

EB/Reputed Suppliers/Dealers.

3. The beneficiaries will have the option to go for motors with higher

capacity for specific needs. However the cost admissible to the machine will

be restricted to the ceiling prescribed by the Board from time to time.

64

Annexure II

Proforma for monitoring the coir units assisted under

Development of Production Infrastructure Scheme of Coir Board

………………..

1. Name of the Unit :

2. Proprietorship/ Partnership/Company/Others :

3. Name of the Contact Person / Owner :

4. Year of Establishment :

5. Coir Board Registration Number :

6. MSMED Acknowledgement Number :

7. Job of Unit :

8. Products purchased :

9. Date of receipt of Assistance received :

 from Coir Board

10. Assistance for new unit/ modernization :

11. Total Investment :

12. Additional Investment, if any made during

:

the year ………………

13. Details of additional Infrastructure created if

any :

14. Power connection Number :

15. Number of workers engaged :

16. Total Production during the year : Rs.

17. Total wages paid during the year : Rs.

18. Loss of production, if any during the year

: Rs. Reason for loss of production

(Raw material scarcity/ power shortage/

labour shortage/ bank finance shortage etc.)

19. Assistance received was utilized for :

20. Any other information :

Signature of the proprietor with

name

Place :

Date :

Signature of the verifying official of (Regional

Office / Sub-Regional Office, Coir Board)

Countersigned by RO/Sub-RO.

65

EXECUTIVE INSTRUCTIONS

1. Coir Units desiring to avail of the assistance under the scheme

should be registered with the Coir Board under the Coir

Industry (Registration) Rules 2008.

2. The assistance under the scheme is extended to the entire coir

sector of the country.

3. The unit with a project cost of above Rs.10/- lakhs or the ceiling

more than specified in CUY scheme will be considered for

assistance under the scheme.

4. Power connection should be available at the location of the coir

unit

5. The financial assistance under the scheme will be provided @

25% of the total project cost excluding the cost of the land

subject to a maximum as follows.

Sl.

No.

Types of Units Ceiling for

consideration of

subsidy

1 Fibre unit Rs.6,00,000

2 Automatic Spinning

Unit

Rs.4,00,000

3 Coir Pith Unit &

Others

Rs.5,00,000

6. For a composite or a multiple unit, the maximum monitory

ceiling of assistance is limited to Rs.9/- lakhs.

7. The work shed shall conform to the type of design prescribed by

the Board and also to meet the essential civil requirements of the

project. The design for work sheds of various types of coir units

should be as per the essential requirement of the unit. The ceiling

for computation of the subsidy is as follows:

Sl.

No.

Types of Units Ceiling for consideration of subsidy

1 Fibre unit Rs.8,00,000

2 Coir Pith Unit Rs.8,00,000

3 Others Rs.6,00,000

8. Further subsidy under the scheme is available for modernization

of the existing unit so as to increase productivity and quality only

after a period of 3 years of availing any assistance under DPI

scheme. The scheme provides assistance for modernization of

existing coir units. As far as modernization is concerned

66

assistance under the scheme will be limited to new work sheds

and new equipments for the unit. Assistance will be provided @

25% of the total project cost limited to Rs. 2/- lakhs.

9. The subsidy will be sanctioned by the Board after observing

the following formalities.

i. The Regional Officer/ Sub Regional Officer/In-charge of the

respective region is authorized to receive the application with

all relevant documents and the same will be processed and

scrutinized by him. He will allot serial number for the receipt

of each application in chronological order.

ii. The concerned Regional Officer/ Sub Regional Officer/Incharge

of the Coir Board will conduct inspection along with

an official designated by Coir Board will verify and assess the

quantum of assistance and forward the application to Coir

Board Head Quarters for obtaining the sanction from the

Competent Authority.

iii. The application for subsidy duly recommended by the

RO/SRO will be scrutinized and placed before a Screening

Committee consisting of the following officers at Head Office.

1. Joint Director (Planning) – Chairman

2. Director, CCRI or representative - Member

3. Senior Accounts Officer - Member

4. Development Officer (ID) - Convener

 The Committee will meet on periodical basis and

recommend the proposal of financial assistance to

Secretary/Chairman, Coir Board for approval.

iv. The assistance will be released through the Bank account of

the beneficiary and through online transfer wherever core

banking facilities are available by RO/Sub- RO on receipt of

all post subsidy documents like joint insurance and

necessary agreements.

10. In the case of leased land/ building the lease deed should be

for a minimum period of 10 years with permission to operate

coir unit and to undertake any constructions required for the

unit

11. All legal documents in vernacular should be accompanied

with legal opinion from a advocate empanelled in any

nationalized banks stating that the land documents are in

order for availing subsidy from the Board.

12. In the case of imported machinery, the invoice, shipping bills

etc. endorsed\certified by Customs Authorities or

DGFT/Bank should be produced.

13. The copies of all documents in support of the financial

assistance should be inspected and attested by the RO/SRO

with inspection report and certificate recommending

quantum of assistance, etc.

14. The RO\SRO\Officer in charge while recommending subsidy

has to prepare and attach checklist for all documents

required. in the prescribed form along with other documents,

which are included in their recommendation.

67

15. The RO/SRO concerned will submit monitoring report at

least once in a year in respect of all the coir units availed

subsidy from Board.

16. The Board shall ensure disbursement of subsidy within a

period of 21 days from the date of receipt of application from

the Regional Office concerned which is completed in all

respect.

17. The Board shall ensure the mid-term appraisal and

evaluation of the implementation of the scheme by engaging

a reputed agency.

18. The beneficiary unit shall execute an agreement on nonjudicial

stamp worth Rs.100/- to the effect that they bound

to the terms and conditions for the extension of financial

assistance under the scheme.

19. The beneficiary unit shall cover the same under fire and

general insurance policy for a total amount not less than the

financial assistance extended by Coir Board under the

scheme. The unit shall continue with the insurance coverage

for a minimum period of five years from the date of release of

financial assistance.

20. A second inspection of 10 % of the total number of cases

recommended will be held by the Officer deputed from Head

Office by Secretary, Coir Board.

21. Any dispute arising out of the implementation of the

Executive Instruction, the matter will be referred to the

Chairman, Coir Board and his decision shall be the final.

68

Annexure III

Checklist for processing of Application for Financial Assistance

under DPI scheme of Coir Board

1. Application form I/ II

(Whether complete in all respect)

Yes No

Date of receipt of application (as per the Inward Register)

DD MM YY

2. Whether Coir Board Registration attached (attested copy)

Yes No

3. Whether MSMED acknowledgement copy attached (attested copy)

Yes No

4. Whether copy of the land document certified by notary attached

 Yes No

5. If lease land, land document attached

Yes No

6. Whether the drawing of the building, estimate, sanction of local

authority is in order (this document may be kept with

RO/SRO)

Yes No

7. Whether Valuation Certificate from Chartered Engineer in respect of

building is attached

Yes No

69

8. Whether multiple products/ single

product unit (details)

9. Whether the machinery is

imported

(Details)

10. Whether the receipt for the payment and bill/ invoice enclosed for

all machineries and equipments (Attested copy in case of

bills\receipts with Bank)

Yes No

11. Whether certificate to the effect that the unit has not availed/

applied for any assistance under any Central Govt. Scheme is

enclosed

Yes No

Verified all the documents and found correct/genuine and

attached as above.

Date :

Place

Name:

Signature

RO/SRO

(Seal)

70

Annexure IV

FOR THE GRANT OF FINANCIAL ASSISTANCE TO COIR UNITS

UNDER DEVELOPMENT OF PRODUCTION INFRASTRUCTURE FOR

THE SETTING UP OF NEW UNIT

Inspection report

1. Name of the Unit :

2. Location and full address :

3. Constitution (Proprietary/

Partnership/Company) :

4. Registration No. under Coir

Industry Registration Rules 2008 :

5. MSME acknowledgement

No. and date

6. Date of commencement of production :

7. Whether land is own/ lease

If on lease, state period of lease :

8. Whether the accessories of the

machinery and equipment are as

per the BIS standards :

9. Eligibility as per norms :

10. Details of loan if any availed for

setting up of unit.

71

11. Whether the construction of workshed is as per the

prescribed type and design approved by local authorities

Yes

12. Specific

recommendation of the

committee

(a) Building(s)

(b) Machiner

y *

*

*

*

*

(c) Others(Specify)

13. Date of inspection of the unit ……………………………….

14. Checklist of machinery along

with specification attached : Yes/ No

15. Whether the details of application made online and

User ID given, if yes, the details thereof : Yes/

No

Total

25%

Amount Recommended Rs.

No

: Actual

Eligibility

Recommendation

:

:

:

Signature of the Officer in the Signature of RO

joint inspection team

 (Seal)

(Seal)

 

72

Annexure V

CERTIFICATE OF UTILISATION OF CIVIL INFRASTRUCTURE

This is to certify that the building constructed in survey

no………….. village………………taluk …………….

District………………………………………

State ................. as per the plan approved

by ………………… (competent authority) is as per the requirement

for installation of machinery, storing of raw materials and finished

goods etc. and is for the exclusive use of coir processing only. The

valuation certificate as per the details given below is attached

1. Name of the Chartered Engineer:-

2. Details of Building (Area & other details):-

3. Cost of the building as per valuation certificate:-

Signature of the applicant

Place: Name & address of the

Unit

Date:

 (Seal)

Verified and found correct/ not correct

Signature

Name

Designation (RO/SRO/OIC)

Note: This is to be attached along with the application.

73

Annexure VI

Certificate of Utilisation of Machineries/ Equipments

This is to certify that the following machineries/ equipments

procured are being utilized exclusively for manufacturing/

processing of coir mentioned in the MSME acknowledgement

issued by DIC …………………………………….. (area) only.

Item Bill no. & date Cost (Rs.)

Name &

Signature

Place: Name of the

Unit

Date:

(Seal)

Countersigned

Signature

Name

Designation (RO/SRO/OIC)

Note: To be attached along with the application

74

Annexure VII

CERTIFICATE FOR INSTALLATION OF GENERATOR/ DRAWING

OF SEPARATE POWER LINE FROM RURAL FEEDER

This is to certify that the power generator installed/ separate

power line drawn from the rural feeder is exclusively for the use of this

coir unit located in survey no ………… village ……………… taluk

……………. District …………………….. State in the name of

…………………. Unit.

Copies of the bills and vouchers of generator and statement of

expenditure certified by competent authority is enclosed.

Station: Signature:

Date: Name :

Name of the Unit

(Seal)

Countersigned

Signature :

Name :

Designation :

(RO/SRO/OIC)

Note: To be attached along with the application

75

Annexure VIII

CERTIFICATE

Certified that the Unit (Name ……………………) located in survey

no…………village………………taluk…………….District …………………..

State ....................... has not availed any financial assistance under

any Central/State Government Schemes Viz .PMREGP,CUY,MSE-CDP

scheme etc.

Place: ....................... Signature:

Date: Name :

Name of the unit:

(Seal)

Countersigned

Signature

Name

Designation

(RO/SRO/OIC)

Note: To be attached along with the application

76

Annexure IX

CERTIFICATE

Certified that the financial assistance recommended/sanctioned

to M/s…………………… located in survey no…………village

………………taluk……………. District………………… State……………..

amounting to Rs……………… is as per the terms and conditions for

extension of financial assistance to coir units under Development of

 

 

COIR VIKAS YOJANA is one of the schemes of COIR BOARD.  The extract of below information is from the web portal of Coir Board.  You may visit the said website to have more details.

 

Operational Guidelines of Plan Scheme

“Coir Vikas Yojana”

The Scheme „Coir Vikas Yojana? earlier it was known as Coir Plan

(General) Scheme which provides development of domestic and export markets,

skill development and training, empowerment of women,

employment/entrepreneurship creation and development, enhanced rawmaterial

utilization, trade related services, welfare activities for the coir

workers, etc. The scheme has the following components during the 12th Plan:-

1. Skill Upgradation and Mahila Coir Yojana(MCY)

2. Export Market Promotion (EMP)

3. Development of Production Infrastructure (DPI)

4. Domestic Market Promotion (DMP)

5. Trade and Industry Related Functional Support

Services (TIRFSS)

6. Welfare Measure (Group Personal Accident

Insurance Scheme)  

 

 

OPERATIONAL GUIDELINES FOR THE IMPLEMENTATION OF SKILL

UPGRADATION & MAHILA COIR YOJANA SCHEME

1. Introduction

1.1 The Coir Industry is a labour intensive and export oriented industry

employing more than seven lakh workers predominantly women. The

decentralized operations in the coir industry without adequate training of

spinners, weavers and artisans engaged in value added product

manufacturing have been posing problems particularly for ensuring the

desired level of quality in the ultimate products. Inferior quality may

ultimately turnout to be detrimental to the concerted efforts towards overall

development of the industry and also its survival, particularly it being a

traditional product, in the present context of unprecedented competition on

account of cheap synthetic substitutes, globalization and liberalization. Skill

development is, therefore, the most essential pre-requisite for the overall

development of the industry and to accelerate the spread of the industry into

non-traditional areas.

1.2 Development of skilled manpower in coir industry through appropriate

training programmes is one of the major activities of the Coir Board.

Continuous improvement in the quality of certain products is essential to

sustain the demand for coir products and also for improvement in prospects of

coir products in a world, which is becoming more and more quality conscious.

In order to achieve the above objectives, the Board has been organizing,

quality improvement camps and entrepreneurship development programmes.

1.3 80% of the workers employed in coir industry are women, particularly in

the pre-product sectors. Mahila Coir Yojana (MCY) is the first woman oriented

self-employment scheme implemented by the Coir Board since 1994. The

scheme envisages provision of subsidy of 75% of the cost for purchase of ratts

/ machineries to the trained women artisans.

1.4 Training and quality improvement programmes including MCY are part

of ongoing central sector scheme and for its continuation from XI to XII Plan, it

has been got evaluated through independent agency. Based on the

recommendations in the Evaluation Report and keeping in view the growing

demand of skilled manpower, some parameters of the existing scheme have

been modified. Details of the plan scheme „Skill Upgradation & Mahila Coir

Yojana Scheme? to be implemented during remaining years of XII Plan are

given in subsequent paras.

 

2. The Scheme

2.1 The Scheme, “Skill Upgradation & Mahila Coir Yojana” consists of two

distinct components. Viz. (a) Skill Upgradation, (b) Mahila Coir Yojana The

Objectives of the scheme are to:-

• train personnel in the cadres of Supervisors/ Instructors/ Artisans and

to meet the requirement of skilled man power for the development of coir

industry.

• help in transfer of technology to non-traditional areas through

development of skill of coir workers.

• provide coir yarn spinning ratts, coir processing equipments, machinery

items, etc. with a subsidy of 75% under Mahila Coir Yojana.

• provide self employment to rural woman artisans in regions producing

coir fibre and enabling them to get better returns through improvement

of productivity and quality. Providing them with a better work

environment and elimination of drudgery involved in the traditional

methods of spinning and product manufacturing.

• encourage new entrepreneurs both in traditional and non-traditional

areas under Entrepreneurship Development Programmes to venture into

coir industry and trade and thereby accelerate the development of the

industry in the existing and new areas.

• aim at inculcating quality consciousness among the workers at grass

root level and to educate them on proper methods of producing standard

quality fibre, yarn and products.

• create awareness among the coconut growers, entrepreneurs etc. to set

up coir based units and to modernize the

Production Infrastructure Scheme of Coir Board. This unit will be

monitored for the next three years by this office and if any deviations

noticed from the agreement furnished by the unit that will be reported

to the H.O and General Manager, DIC and suitable action will be

initiated.

 Signature :

 REGIONAL OFFICER

Date:

(Seal)

Note: To be furnished along with the recommendation of the

application for financial assistance

77

Annexure X

Checklist of the Assessment Committee constituted for assessing

the Quantum of Financial Assistance under Coir Board Scheme

………………………..

A. Verification of the following documents

1. Application

2. List of documents

3. Certificate of GM,

DIC

4. Bills, invoices,

vouchers

5. Land Document

6. Building Estimate

- Verified found

correct/ not correct

- Verified found correct/ not

correct

- Verified found correct/ not

correct

- Verified in order/ not in order

- Verified in order/ not in order

- Verified found correct/ not

correct

C. Valuation of the Building/ Machinery/

Equipment

a. Total value of civil infrastructure

including

Soaking tank

b. Total value of machinery

c. Total value of accessories

d. Value towards generator/ special feeder

line

Total

C. Quantum of Assistance

proposed

(25% of total)

D. Assistance limited as per norms of the

scheme

: Rs…………………..

(limited to Rs.8 lakhs)

: Rs……………………

: Rs……………………

: Rs……………………

----------------------------

: Rs……………………..

: Rs……………………..

a) Rs.6 lakhs in coir

fibre extraction unit

b) Rs.4 lakhs in case of

automatic spinning

unit

c) Rs. 5 lakhs in case of

coir pith processing

units and others

78

Annexure XI

Date:

Declaration

The committee constituted for the purpose of assessing the

quantum of assistance under Development of Production

Infrastructure Scheme of Coir Board have verified all the documents

and recommended that Rs………………… is recommended for

consideration of approval being the 25% of the infrastructure

developed by M/s ……………………………… a fibre units/ automatic

spinning unit/ pith processing unit/ others.

Officer in the Officer in charge, RO Sr.

AO / JD (P)

joint inspection team

79

Annexure XII

Agreement

An agreement made this ……………between

…………….registered with Coir Board under Coir Industry registration

rules 2008, vide the Registration No………………… having registered

office at ……………………………here in after called „Coir Unit?

represented by………….on the one part and the Coir Board (Govt. of

India), Kochi-682 016 (hereinafter called Coir Board) represented by

its Secretary on the other part.

Whereas the Coir Board under the Scheme “Development of

Production Infrastructure” is giving assistance to Coir Units for

construction of worksheds and for purchase of equipments/

modernization of equipments and infrastructural facilities herein after

called Work shed/ Equipments/ Mordernisation of equipments

whichever is applicable.

Whereas the coir units has applied to the coir Board for

assistance under Development of Production Infrastructure for

construction of workshed/ purchase of equipments/modernizations of

equipments.

Whereas the Coir Board has pleased to sanction assistance of

Rs…………/- (Rupees…………………………………………………only) as per

order No. ……………dated……..issued by the Coir Board hereinafter

referred to as the “ Said Order” copy of which is attached hereto and

shall together with other communications that may be issued in

continuation thereof form part of this agreement as if incorporated

herein subject to the conditions hereinafter appearing and subject to

the conditions contained in the said order to which the Coir unit has

agreed. The Coir unit covenants that the land set apart for

constructing workshed is owned by the Coir Unit and free from

encumbrances.

80

2) The Coir Unit hereby undertakes and agrees that the grant amount

would be utilized only for the purpose for which it is granted and for

no other purposes and in accordance with the terms of the said order

within the time stipulated in the Said Order.

3) The unit shall use the premises and the shed constructed under

the scheme exclusively for the purposes of the unit. The shed

existing units for better

productivity, quality and also enhance earnings.

• contribute to generate employment in rural areas of the coconut

producing States.

 

3. Nodal Agency

3.1 Coir Board, Kochi is the Nodal Agency. The scheme will be implemented

through the Regional/ Sub-regional offices/ training centres of the Board. The

scheme will be monitored by Coir Board and the feedback (Monthly/

Quarterly/ Half yearly and Annually Report) will be regularly furnished to the

Ministry of Micro, Small and Medium Enterprises by the Head Office of the

Board. Technical intervention, wherever necessary, will be provided by Central

Coir Research Institute and Central Institute of Coir Technology and other

institutes engaged in the development and promotion of coir industry.

 

4. Scheme Implementation

4.1 Skill Upgradation

4.1.1 Coir Industry is a traditional industry engaging more than seven lakh

workers, out of which 80% are women. Due to the expansion of coconut

cultivation to non-traditional areas, availability of coconut husk has increased

manifold during the past few years. Since the increased production of coconut

husk can be utilised for income generation and economic advancement of

rural work force, the promotion of coir industry in the non-traditional areas

assumes significance. To train a new generation of skilled workers required by

the Industry both in the traditional and non-traditional areas of coconut

cultivation, the programme, “Skill Upgradation” has been formulated.

4.1.2 The Coir Board will continue to impart training in processing of coir to

artisans and workers engaged in the coir industry through its training centres,

i.e., National Coir Training and Design Centre (NCT&DC), Kalavoor, Alleppey

and Research-cum-Extension Centre, Thanjavur, and Field Training Centres

of Regional Officers/ Sub Regional Officers of the Board located at various

parts of the country. The Board will conduct training activities at a number of

Field Training Centres as per the convenience of coir workers. The Field

Training Centres will be run with the help of NGOs/Co-operative

Societies/Associations and SFURTI Clusters/SPVs etc. engaged in coir

activities.

4.1.3 The in-house training programmes organized by Coir Board at its

training centers exclusively for orientation training on the basis of the request

from trade and industry and Govt. sponsored agencies are not provided with

stipend. All other field level training programmes are stipendiary. The details

of training programme course of Coir Board are given in Annexure-I. The Coir

Board will also design different training programmes according to the need of

the industry. The duration of these training programmes will be decided based

on the requirements of the skill to be imparted.

4.1.4 The stipend per trainee for the skill development programmes will be

limited to Rs.1000/- per month and in the case of training programmes of less

than one month duration, stipend will be disbursed on prorata basis. The

honorarium for the trainer will be limited to Rs. 6,000/- per month. An

amount of Rs.400/- per head per month will be provided as financial

assistance to the training sponsoring agency to meet the operational cost of

the training for raw material, power charges, other incidentals etc. on

submission of a self certification of Expenditure from the Sponsoring Agency

which will be verified and passed by the Regional/Sub Regional Officer for

effecting the payment. In the field level training centres organized by Coir

Board through sponsoring agencies, the Regional/ Sub Regional Officers shall

verify the attendance registers and the stipend will be calculated on pro-rata

basis of their attendance certified by the trainer and the sponsoring agency.

The amount of stipend will be disbursed by the Regional/Sub Regional Officer

on verification of all relevant records. They shall also receive acquaintance

certified by the Sponsoring agency and the trainer and counter certified by the

Regional Officer for settlement of stipend account. The amount of stipend will

be directly transferred to the account of the trainee or through crossed

cheques in the name of the trainee. The payments towards honorarium to the

trainers and reimbursement of operational expenses shall be made through epayments

or crossed cheques to the training agency.

4.1.5 The selection of trainees for in-house training at NCT&DC will be made

by inviting applications through advertisements in print and electronic media

and through recommendation from the authorities of the coir producing States.

An official Committee of Coir Board will be constituted for the selection of the

trainees. The selection of trainees for regular courses will be after conducting

written tests. In the case of Orientation Traininization of

international Conferences/ Seminars in India wherein the foreign

participants/foreign speakers are 50% or more of the total

participants/speakers. Items of expenditure for which assistance may be

considered are specified below:

Sl.

No.

Eligible items Scale of Assistance

(a) Foreign Resource

Persons

Air Travel

100% of airfare subject to a maximum of

Rs. 1.50 lakhs for foreign resource persons.

The number of foreign resource persons to

be supported per event would be

constructed/ equipments purchased shall not be leased or hired out

to or part with the possession of it without prior approval of the Coir

Board.

4) The unit shall not create any mortgage or change by way of

hypothecation, pledge or otherwise create encumbrances of any kind

whatsoever and shall maintain the property free from encumbrances

or liability whatsoever.

5) The assistance will be given in one installment.

6) The unit shall construct the work shed as per the type and design

approved by the Coir Board and shall execute the work in accordance

with the directions of officers of the Coir Board.

7) The equipments purchased/modernized shall conform to the

standards laid down by the Coir Board.

8) The Coir Unit availing grant to start production immediately on

construction of building and installation of machinery and the Coir

Unit should make available the premises for inspection by officers of

the Coir Board or Officers of the Government of states in which the

unit is located.

81

9) The Coir Unit shall maintain separate accounts with appropriate

bills and vouchers and the accounts shall be opened for inspection

and audit by Auditors/ officers authorized in this behalf of the Coir

Board. The Coir Unit shall furnish to the Coir Board as certificate from

the competent Engineer to the effect that work of work shed has been

completed as per the approved plan and estimate. The Coir Unit shall

arrange the inspection of the equipments by the officers authorized by

the Coir Board and the certificate issued by the officers authorized by

the Coir Board should be forwarded to the Coir Board.

10) The Coir Unit shall within 30 days from the completion of the

construction of the shed/ possession of the equipments insure the

same against loss or damage by fire or flood for an amount not less

than the amount of assistance, with an Insurance Company and the

Policy shall be assigned in favour of the Coir Board, the unit shall keep

the policy alive paying the insurance premia promptly for five years

from the date of receipt of subsidy.

11) In case of the Coir Unit commits breach of any of the terms and

conditions herein contained or those contained in the Rules of the said

order in any case the Coir Unit fails to utilize the grant-in-aid for the

purpose for which it is granted, the entire grant amount paid to the

Coir Unit shall be refunded to the Coir Board immediately and the

proprietor shall be personally liable for the refund to the Coir Board of

the said grant amount.

12) “Any dispute arising out of this agreement or issue will be subject

to jurisdiction at Cochin”.

13) The above agreement has been executed by the parties at

…………………….. in the presence the following witnesses”.

82

14) In witness whereof Sri/ Smt………..on behalf

of M/s…………………………and Secretary, Coir Board or his nominee for

and on behalf of the Coir Board have here unto set their hands with seal

of the Coir Unit and Coir Board affixed on the day and year first above

written.

Signed by ………….

in the presence of witness ……………..

Witnesses:

Signed by,

 

(Regional/ Sub Regional Office in charge, Coir

Board)

83

Form No.1

COIR BOARD

(Ministry of Micro, Small & Medium Enterprises, Government of

India) P.B.No.1752, M.G.ROAD, ERNAKULAM, KOCHI-

682016

APPLICATION FOR AVAILING FINANCIAL ASSISTANCE

FOR SETTING UP COIR BASED UNITS

UNDER DEVELOPMENT OF PRODUCTION INFRASTRUCTURE

SCHEME

Part -A

1. Name of Applicant

2. Other Details

(i) Date of Birth

(ii) Community : SC/ST/OBC/Minority/Others

 

3. Address for Communication

 Address1 :

 Address2 :

Post office :

Taluk :

Village :

State :

District :

PIN code :

Tele Phone No :

5. PAN Card / AADHAR number:-

Part -B

1. (a) Type of Organisation

Proprietor / Partnership / SHG /NGO / Pvt. Ltd. Co./ Public Ltd.

Co./ Co-operative Society / Others

Specify :-

(b) Type of Unit

84

(c) Date of Establishment

DD MM YY

(d) Coir Board Registration under Registration Rules 2008

No.

Date

(e) MSMED Acknowledgement from DIC

No.

Date

(f) Date of commencement of production as per DIC certificate

DD MM YY

If Partnership concern, please attach the registered partnership deed

attested by notary

If Company, attach copies of the Registration Certificate from

Registrar of Companies along with Memorandum of Association &

Articles of Association

If Co-operative Society, the registration issued by competent

authority, may be attached.

2. If NGO/ SHG, the Registration Certificate issued by competent

authority may be attached.

85

3. Source of Raw

Materials

Husk Fibre Pith Others

4. Whether SC/ ST/ OBC/ Women/ Minority/ Others

5. Total Investment (Excluding Land)

i) Building * a) Type of Construction

b) Total Plinth area

c) Total value

 d) Approval of local

authority

ii) Soaking Tank *

iii) Well & Pumpset

* iv) Drying Yard *

Area (Sq.

ft.)

v) Diesel Generator / Diesel Engine/ Expenditure towards drawing

power line from Rural Feeder for the Unit. (If generator, copy of

sanction from competent authority to be enclosed)

vi) Machinery and Equipment **

Name of Machine Capacity Year of mfr. Name of the mfr. Regn.

No. Value

a)

b)

c)

d)

e)

f)

*Detailed drawing, estimate, valuation certificate and stability certificate (for

a minimum period of 10 years from a Chartered Civil Engineer), copies of

invoices/ bills/receipt, details of machinery etc. to be attached.

** Attested copies of bills, cash receipts, copy of the performance

certificate of the machinery manufacturer, documents from electricity

authority to be attached.

86

6. Source of funding

Bank Own Other source

7. Source of Power (3 phase)

Date of Power

Connection Consumer

Card No.

8. a) Land

b) Land

Mark

Own Lease Extent

Survey No.

Village

Taluk

District

9. a) No. of persons employed

b) Whether trained/ qualified persons available

Yes No

c) Whether child labour is resorted to

Yes No

a) Whether any assistance availed by this unit

Yes No

b) If yes, please furnish the details and dates on which

assistance was received

12. Whether Pollution Abatement Formalities

completed

13. Details of Bank account

c) Bank Name & Branch:-

d) Account no. :-

(Copy of the Bank Pass Book to be

enclosed)

Name and Signature of the

applicant

Place (Seal)

Date

87

Date of receipt of the application by RO/ SRO………………

Note: 1. Copy of the Original Land Deed should be enclosed

2. English version of the land document should be attested

by notary public is to be enclosed

3. Legal opinion from an advocate stating that land

documents are in order to avail financial

assistance from Coir Board.

4. If the land is leased, copy of the lease agreement attested

by notary

5. Machinery, workshed etc. to be put up should be as per the

standards prescribed by the Coir Board.

88

Form No.II

COIR BOARD

(Ministry of Micro, Small & Medium Enterprises, Government of

India) P.B.No.1752, M.G.ROAD, ERNAKULAM, KOCHI-

682016

APPLICATION FOR AVAILING FINANCIAL ASSISTANCE

FOR MODERNISATION OF COIR UNITS

UNDER DEVELOPMENT OF PRODUCTION INFRASTRUCTURE

Part -A

1. Name of Applicant

2. Other Details

(i) Date of Birth

(ii) Community : SC/ST/OBC/Minority/Others

 

3. Address for Communication

 Address1 :

 Address2 :

Post office :

Taluk :

Village :

State :

District :

PIN code :

Tele Phone No :

PAN Card / AADHAR number:-

Part -B

1. (a) Type of Organisation

Proprietor / Partnership / SHG /NGO / Pvt. Ltd. Co./ Public Ltd.

Co./ Co-operative Society / Others *

* Specify :-

(b) Type of Unit

89

 (c) Date of Establishment

DD MM YY

(d) Date on which the assistance was availed of earlier

DD MM YY

(e) Coir Board Registration under Registration Rules 2008

No.

Date

(f) MSMED Acknowledgement from DIC

No.

Date

(g) Date of commencement of production as per DIC certificate

DD MM YY

1. If Partnership concern, please attach the registered partnership

deed attested by notary

2. If Company, attach copies of the Registration Certificate from

Registrar of Companies along with Memorandum of Association &

Articles of Association

3. If Co-operative Society, the registration issued by competent

authority may be attached.

4. If NGO/ SHG, the Registration Certificate issued by competent

authority may be attached.

90

2. Whether SC/ ST/ OBC/ Women/ Minority/ Others

3. Total Investment

(Excluding Land)

i) Building

* ii) Soaking Tank

* iii) Well & Pumpset

* iv) Drying Yard *

Area (sq.

ft.)

v) Diesel Generator / Diesel Engine/ Expenditure towards drawing

power line from Rural Feeder for the Unit

vi) List of existing Machinery and Equipment available

Name of Machine Capacity Year of mfr. Name of the mfr. Value

a)

b)

c)

d)

e)

vii) Give details of equipment/ machinery proposed to be

installed **(additionally or as replacement)

Name of Machine Capacity Year of mfr. Name of the mfr. Value

a)

b)

c)

d)

e)

5. No. of days the unit worked during the last three

years (year wise)

Y- I Y-II Y-III

* Detailed drawing, estimate, valuation certificate and stability certificate (for

a minimum period of 10 years from a Chartered Civil Engineer), copies of

invoices/ bills/receipt, details of machinery etc. to be attached.

** Attested copies of bills, cash receipts, copy of the performance

certificate of the machinery manufacturer, documents from electricity

authority to be attached.

91

6. Production, financial status for the last three years

(Qty. in MTs)

Y- I Y-II Y-III

(Financial statements for the last three years attested by a

Chartered Accountant to be attached)

7. If the unit was not wo three or

50% of the total resource persons of the

event, whichever is lower.

(e) Assistance for production of publicity materials

With a view to encouraging the exporters/enterprises to promote

coir products through product brochures/catalogues for use abroad

the exporters/entrepreneurs of coir would be assisted under this

scheme @ 25% of the total approved cost, subject to an upper ceiling

of Rs.25,000/-. This would be subject to meeting the following

conditions:-

1. The assistance would be extended only for the production of

exclusive catalogues/brochures on coir and coir products.

41

2. The beneficiary should intimate his intention for producing

brochure/ catalogue in writing along with a dummy catalogue at

least 10 days in advance of undertaking the activity excluding the

date of receipt of application and date of release of

catalogue/brochure in the event abroad.

3. The production of catalogue should be for use abroad.

4. Coir Board shall acknowledge and intimate approval or otherwise

of the application.

5. The work should be entrusted to the lowest bidder after inviting

quotations from at least a minimum of three printers.

6. This assistance shall be extended once in a financial year.

7. The claim in the prescribed format along with a copy of the product

brochure/catalogue (self certified), copies of quotations from

printers (Minimum three - self certified), self certified copy of the

invoice, self certified copy of receipt/bank advise towards proof of

payment, pre-stamped receipt, declaration etc. in the prescribed

format shall be submitted immediately after completion of the

activity.

8. The exporter or company shall not be under

investigation/charged/prosecuted/debarred/ blacklisted under the

Exim policy or by the Coir Board.

9. Claim form received after three months of the production of

publicity materials or deficiencies not fully rectified within 30 days

of the date of directions given would not be entertained.

10.The reimbursement of the claim shall be subject to availability of

funds allotted by the Government of India for implementation of

the Scheme.

2.5.7 Coir Board would take the following measures for effective

implementation of the Scheme:-

(i) Publicize the scheme among the exporters and entrepreneurs

through appropriate media and the programmes organized by

Coir Board field offices.

(ii) Stipulate suitable measures to facilitate smooth

implementation of the scheme.

(iii) Stipulate the documentation procedures for preliminary

application and claim application to the extent possible.

(iv) Evolve suitable modalities for speedy implementation of the

scheme by disposing the applications and claims as stipulated

in the Citizen Charter and ISO documents.

(v) Maintain a data bank on assistance applied for and

sanctioned.

42

2.5.8 GENERAL CONDITIONS

(i) Assistance would be permissible for one senior level

employee/Director/ Partner/Proprietor of a Company for air

travel in Economy Class through the shortest route.

(ii) Depending upon the budget available, Coir Board should

take enterprises/exporters to the events in which Coir Board

organizes participation. Coir Board shall ensure that the

best quality products are displayed in the international

events by the beneficiaries of this scheme.

(iii) Adequate representation would be given to

SC/ST/Minority/Women entrepreneurs/exporters and

entrepreneurs from NE Region in such international fairs

and exhibitions, subject to the condition that best products

would be showcased.

(iv) In the event of more applications, while selecting

enterprises/exporters, priority should be given to those

persons who have not participated in such events earlier,

women, SC/ST and NER entrepreneurs/ exporters.

(v) If any other financial assistance has been received from Coir

Board for the same purpose, the assistance already received

will be deducted from the eligible amount of assistance and

balance alone shall be paid.

(vi) The application for assistance under External market

development assistance scheme should be given by the

beneficiary/exporter to the Coir Board at least 14 days before

departure from India to attend the exhibition/Sales Tour.

Date of receipt of application in Coir Board and date of

departure from India will be excluded for the calculation of

advance notice.

(vii) The Enterprise/exporter shall not have been

charged/debarred/ prosecuted/ blacklisted under the

Foreign Trade Policy of the Government of India or by the

Coir Board.

(viii) Documentation for availing assistance under the

International Cooperation Scheme including preliminary and

claim applications shall be furnished as prescribed by Coir

Board from time to time.

(ix) The companies/ enterprises/ exporters availing the

assistance under the scheme should invariably submit a

report containing the firm business orders canvassed,

expected business from the participation including recurring

orders, number of buyers interacted, problems raised by the

buyers on the Indian coir products, if any, to the Coir Board.

43

2.6 Coir Industry Award

2.6.1 Objective

The objective of conferring the Coir Industry Award is to

recognize outstanding performance in various fields connected with

8. Whether existing infrastructural facilities (viz. building, soak pits

etc.) are to be improved. If so, furnish details and cost thereof.

9. Whether additional infrastructural facilities are proposed to be

provided (viz. extension of building, well, pumpset etc.) If so, furnish

details and cost Thereof

10. Source of additional funding

Bank Own Other source

92

Land

Own Lease Extent

11. Source of power supply

Electricity Board Generator

12. a) No. of persons employed

b) Whether any child labour is resorted to

Yes No

13. Whether any assistance availed for this unit from any banks / other

financial institutions, if so attach details

Yes No

14. Details of Bank account

a) Bank Name & Branch:-

b) Account no. :-

(Copy of the Bank Pass Book to be enclosed)

Name & Signature of the applicant

Place Date

Note: Machinery, workshed etc. to be put up should be as per the standards

prescribed by the Coir Board.

93

F.No. 5(1)/2014-Coir

OPERATIONAL GUIDELINES FOR

„DOMESTIC MARKET PROMOTION SCHEME?

Background

Coir Industry, originated in the erstwhile Travancore state of pre

independent India one and a half centuries ago, was considered to be an

export oriented industry. The Industry, in its initial stages, was developed

and nurtured in an organized manner by the Europeans.

The Coir industry over the years, especially due to the developmental

initiatives of the Central Government from the 7th plan period onwards, has

proliferated to other parts of the country. As of now there are 14 states /

Union Territories in the country engaged in coir production activities. There

is tremendous untapped potential for extension of the coir industry

throughout the coconut producing regions and for enhanced utilization of

raw material. The industry has very good prospects for employment /

enterprises creation in the rural India which can contribute to the income

generation of the economically weaker sections especially the women

workforce.

Development of a strong and stable domestic market for coir and coir

goods would certainly go a long way towards increased returns to the

manufactures, employment / entrepreneurship development, increased

raw material utilization etc. A strong Domestic market would also help to

tide over any possible adversities in the export market due to competitions,

economic slowdowns, trade / tariff barriers etc.

Even though the coir industry has proliferated to different parts of the

country it remains as a highly unorganized and scattered sector. The

industry continues to be one with low production and low technology in

many parts. The manufactures predominantly being house hold/tiny and

small scale units, cannot afford to take up publicity and propaganda to

capture the market and to establish regular marketing channels. The Coir

Board, as the national agency for the development of coir industry has to

take the lead In this regard with necessary support and promotional

measures. In addition to providing supporting measures in the marketing

94

of products necessary steps for the creation of awareness of the product,

technology, prospects, employment opportunities through appropriate

publicity and propaganda efforts too are required. These efforts assumes

greater importance for the achievement of the overall objectives envisaged

during the 12th five year plan like enhanced raw material utilization, value

addition of raw material, employment creation, increased GDP on coir etc.

In pursuance of Section 10(1) of Coir Industry Act 1953, Coir Board has

been taking various measures for popularizing coir and coir products and

expanding the domestic market. Establishment and maintenance of

Showroom and Sales depots, participation in fairs / exhibitions organized by

other agencies and organizing exclusive fairs for Coir and coir goods within

the country, providing Market Development Assistance to State supported

organizations for enlarging marketing network, organizing generic publicity

through press, television, website and radio and erection of hoardings, fixing

of quality standards, inspection and a certification of quality of coir goods

are some of the measures taken by Coir Board towards achieving the

objective.

The scheme will have to following three components.

1. MRKET DEVELOPMENT ASSISTANCE

OBJECTIVES

The Market Development Assistance Scheme has been introduced

by the Coir Board w.e.f. 2000-2001 in lieu of the Rebate Scheme that was in

operation in the Coir Sector till 1999-2000. The MDA is linked with the sales

performance of the concerned beneficiary organization and aims at providing

incentives for better performance.

The Objectives are:

i) To promote the sale of coir and coir products manufactured

by the Co-operatives and Public Sector Enterprises

committed to payment of minimum wages and other

obligatory benefits to the coir workers and thereby

95

encouraging sustained production and better employment

opportunities.

ii) To provide financial support on a continuing basis round the

year to the Co-operatives and Public Sector Enterprises who

undertake market development programme in coir.

2. QUANTUM OF ASSISTANCE

The Scheme proposes to provide financial assistance to the Apex

Co-operative Societies, Central Co-op. Societies, Primary Co-operative

Societies, Public Sector Enterprises in the coir industry and the

Showroom and Sales Depots / Hindustan Coir of the Coir Board. The

MDA is granted at the rate of 10% of their average annual sales turnover

of coir products including coir fibre, coir pith, coir pith block, coir pith

products, coir pith organic manure, coir yarn, mats, mattings, rubberized

coir goods, coir geotextiel, garden articles, coir Bags, coir umbrella, coir

chapel, coir ornaments, coir handicrafts, coir wood and other innovative

products during the preceding three financial years. This Assistance will

be shared on 1:1 basis between the Central Government and the

concerned State/Union Territory Government. The disbursement of

Central share of MDA will be subject to the budgetary outlay available

with the Coir Board under the relevant schemes.

3. UTILISATION OF THE ASSISTANCE

The assistance provided under the Scheme must essentially be

utilized for the following purposes:

i) Publicity

ii) Opening of New Showroom/Sales Outlet

iii) Renovation of existing Sales Outlets

iv) Market study

v) Setting up of Market Intelligence net work/ up-gradation of

design facilities like installation of Computer, Aided Design

96

Centre, engagement of qualified designers, introduction of

e-commerce facilities, computerization of Showrooms etc.

vi) Godown

vii) Innovative Marketing Strategies including payment of

discounts.

4. SUBMISSION OF CLAIMS AND PROCEDURE FOR DISBURSEMENT

OF CLAIMS

i) The State/UT Government shall communicate in advance

their willingness to participate in the MDA Scheme subject

to the conditions stipulated under the Guidelines.

ii) The State/UT Government may issue specific orders in this

regard and provide adequate budgetary provisions.

iii) The Central Share of 50% of the Market Development

Assistance will be disbursed by the Coir Board in lumpsum

to the State/ UT Governments subject to availability of

necessary funds in the Annual Plan budget of the Coir

Board. It shall be the responsibility of the State/UT

Governments to disburse the assistance to the concerned

beneficiary organizations.

iv) In the case of claims from the Apex Societies, Central

Societies, State owned Agencies and Corporations, the

claims will be settled on the basis of the audited accounts of

the preceding three years. The beneficiary organization shall

submit their claims to the concerned State/UT Government

who in turn will submit the claim in the prescribed proforma

(Annexure A) along with the supporting documents

mentioned therein to the Coir Board. The claims should be

accompanied by the documentary proof of matching share

released by the State/UT Government, and Utilization

Certificate.

97

v) While preferring the claims through the concerned State/UT

Government, the beneficiary organizations shall submit a

utilization certificate to the effect that the assistance

received under the scheme during the preceding year was

utilized exclusively for the approved purposes as stipulated

under para-3 above. This utilization certificate should be

countersigned by the State/UT Government authority

designated for the purpose.

vi) In the case of Primary Coir Societies the assistance claimed

by the individual Co-operative Society shall be submitted to

the State/UT Government who in turn shall submit a

consolidated claim in the prescribed proforma (Annexure B)

with the recommendation on behalf of all eligible Primary

Societies through the designated competent authority.

vii) The sale of Coir fibre and coir yarn made by the Primary

Society to the Apex/Central Society or in the open market

will be eligible for MDA. However, the Apex / Central Society

would not be eligible for MDA on the sale of coir fibre or coir

yarn purchased from the Primary Societies as they claimed

MDA.

viii) The beneficiary Primary Society shall submit a Utilization

Certificate to the State/UT Government to the effect that the

assistance granted during the preceding year was utilized

exclusively for the purposes prescribed under para 3 above.

The State/UT Government shall accordingly submit a

consolidated utilization certificate on behalf of all the

Primary Societies through the competent authority

designated for the purpose.

ix) The concerned State/UT Government may evolve suitable

mechanism to collect the claims periodically from the

Societies for being consolidated into half yearly/ annual

basis so as to prefer the statement of MDA claims in time.

x) Notwithstanding anything contained herein above, the

disbursement of central share of the MDA would be subject

98

to availability of funds in the annual allocation for the

purpose to the Coir Board.

xi) Government of India has approved release of MDA by way of

“on account payment” basis to States against their claim for

MDA. Accordingly, on receipt of fund allocation from the

Ministry, the State-wise allocation will be released in

advance on a quarterly or half yearly or yearly basis

]subject to availability of funds earmarked for Plan

programmes and limiting to the State-wise allocation of

central share of MDA. The concerned State Government

should monitor the Utilization of the assistance as per the

MDA guidelines.

xii) The concerned State Government should settle the “on

account payment” made during a particular year in the first

quarter of the succeeding year by providing Utilization

Certificate in the manner as prescribed in the guidelines.

Further release of MDA by way of on account payment

during the subsequent year would be considered only on

settlement of the payment made last year.

xiii) Along with preparing the Utilization Certificate relating to a

particular year an estimated claim for the next year will also

be indicated so as to enable the Board to release the On

Account Payment of MDA on that basis.

 5. GENERAL

i) The Central share of the Market Development Assistance

will be disbursed on a financial year basis.

ii) The claims of the beneficiary organizations being forwarded

by the State/UT Government in the manner prescribed

above should be completed in all respects and should reach

Secretary, Coir Board, P.B.No.1752, Kochi-682.

iii) The State/UT Governments shall furnish promptly any

information sought for by the Coir Board in connection with

99

the implementation of the MDA Scheme, so as to ensure

speedier disbursement and effective implementation of the

scheme.

2 PARTICIPATION IN DOMESTIC EXHIBITIONS

Organization of exclusive fairs / exhibition for coir and participation

in exhibitions organized by other agencies in India could be a component

Domestic Market Development. Trade Fairs/Exhibitions provide effective

tools of promotion of product with the unique advantage of direct interaction

with the prospective customers. It provides opportunity to see the range

and assess the product direct in the context of their requirements, thereby

facilitating the decision making easier. It also helps to boost up sales

through the Board?s Showrooms & Sales Depots as well. The Board would be

participating in important domestic exhibition, international exhibitions in

India and can also organize exhibitions on its own, exclusively for coir and

coir products in India. Under both these activities the Board will be offering

facilities and providing space to the small scale producers to exhibit and sell

their products. In all the activities connected with participating in /

organizing domestic exhibitions the GFR procedures and other rules and

regulations for procurement of goods and services will be followed by Coir

Board.

3 PUBLICITY

One of the major activities of the Board is to give ample publicity

for the popularization of Coir and Coir products in the domestic market.

Popularization and marketing of the research and development products,

customer orientation, popularization of coir products in new user areas,

popularization of Board?s schemes and services etc. through various

publicity measures like release of advertisement in the print and electronic

media at DAVP rates, erection of hoardings at vantage points in various

parts of the country, printing and distribution of publicity materials like

brochures, catalogues etc., release of press/casual advertisements,

100

production of TV commercial for communication to the target audience for

providing message on the products and its applications, printing of an in

house magazine “Coir News” for circulation among the trade and industry

will be pursued under publicity. The Board will also pursue appropriate

publicity and propaganda through innovative media like internet social

media Industrial extension, employment / enterprise creation, enhanced

raw material utilization etc. would also form thrust areas for publicity in

addition to creation of product awareness and marketing.

All the advertisements will be released either through DAVP or at

DAVP rates as per the media plan prepared each year.

The Board would follow the GFR and other relevant rules and

regulations of government of India for purchase of goods and serves required

for publicity.

Encl: Annexure-A&B

101

ANNEXURE-A

C E R T I F I C A T E

Submission of MDA claims of Apex Society / Public Sector Undertakings.

1. Name of the State :

2. Name of the Apex Society / PSU :

3. Year to which the claim relates to :

4. Sales Turnover (Rs. in lakhs) :

Sl.No Year Coir

Yarn

Coir

Products

Rubberized

Coir

Others

(specify)

Total

5.Average Sales Turnover of last three years : `

6. MDA eligibility at 10% of

 the average sales turnover : `

7. Share of the State/UT Government

 and the No: and date of order in which :

 the share was disbursed

 Sanction Order No. & Date:

8. Amount of MDA claimed from : `

 the Central Government

102

9.Details of enclosures to

 be attached with the certificate :

i. Utilization Certificate No…………..Date-------------

(for previous year?s releases under MDAs)

 ii. Original copy of audited certificate signed by CA /

 Statutory Authority with seal

iii. Copy of sanction order referred to in column No. 6 above

103

ANNEXURE-B

C E R T I F I C A T E

Consolidated Statement of MDA Claims of Coir Primary Societies

1. Name of the State :

2. Year to which the claim relates to :

3. Sales Turnover :

 Item : Coir Yarn / Products ( Specify) :

Sl.N

o

Name & Regn. No: of

Society

Sales during the last three years

( year to be specified)

Average

4.Average sales turnover of all Primary Societies

 together during the last three years : `

5. MDA eligibility at 10% of the average sales turnover : `

6.Share of the State / UT Govt. and the No: and date of

order in which the share was disbursed Sanction order No & Date :

7. Amount of MDA claimed from the Central Govt. : `

104

8. Details of enclosures to be attached with the Certificate :

i. Utilization Certificate No…………….Date……………………..

(for previous year?s releases under MDAs)

ii. Original copy of audited certificate signed by CA/Statutory

Authority with seal

iii. Copy of sanction order referred to in column No.7 above

 (Name & Signature of the Competent

Authority)

Date:

Certified that no MDA has been claimed for the sale of coir yarn/

products procured from Primary Societies for which MDA has been claimed

by such Primary Societies.

 

Date: (Name & Signature of the Competent Authority)

 

105

No. 5(1)/2014-Coir

OPERATIONAL GUIDELINES FOR TRADE AND INDUSTRY RELATED

FUNCTIONAL SUPPORT SERVICES (TIRFSS)

1. Background

Development of coir industry in India is vested with the Coir Board under

the Ministry of Micro, Small and Medium Enterprises, Government of India.

With the passage of time, the global environment for coir sector has become

highly competitive. In the fast changing global economic scenario, the coir

industry has to face a lot of challenges and the industry has to be modernized

according to the changing needs. The trade now need to be assisted to adopt

market oriented reforms to enhance their capability for marketing the product

and to possibly to promote public private partnerships. Collection of statistical

data pertaining to various aspects like production, productivity, labour

infrastructure, raw material, marketing etc. is required for providing feedback

to the trade and industry and for evolving appropriate policy for the overall

organized and systematic development of the coir industry. Introduction of

updated and effective IT related management information system can be

ignored only at the peril of development in this competitive sector. The past

few years in particular have witnessed growth in production, product

diversification and other areas of development including technology, marketing

and skill development, which has also necessitated a systematic feedback of

information assisted by modern information technology to impose the

effectiveness of delivery of services and identifying appropriate policy initiatives

by Coir Board for the planned and rapid development of Coir Industry.

The need for HRD requires implementation of new development

techniques. In view of this background, a need has been felt to continue the

“Trade & Industry Related Functional Support Services” during the XIIth Plan

period for which Coir Board, Cochin will continue to be the nodal agency for

implementation.

2. Components

The scheme „Trade and Industry Related Functional Support Services?

have the following sub-components viz;

i. Knowledge Management

ii. Information Management

iii. Infrastructure Creation

iv. Human Resource Development.

3. Knowledge Management

3.1 Coir Industry Survey

Collection and compilation of various aspects pertaining to the coir

industry is the main objective of conducting coir industry survey in the major

106

coir producing states of the country. Survey will be outsourced by the Coir

Board for ascertaining the availability of raw material for the coir industry,

utilization of the raw material, production of coir fibre and allied product,

infrastructure availability and the man power available for the coir sector of the

respective states and the existence of the coir units in the country.

The survey shall be conducted once in five years and suggestions and

recommendations incorporated in the survey report will be taken as a guiding

parameter for the preparation of schemes and programmes in respect of the

coir industry according to the requirement of the respective area and their

subsequent implementation.

3.1.1 The outcome of the implementation of the schemes and other activities

will be reviewed by Coir Board by taking up an evaluation study through

outsourcing.

3.2 Market Analysis

Market analysis study will be undertaken by outsourcing the services by

Coir Board for the specific product range and market targeting both the

domestic and international markets. Such market analysis will help the

industry for effective diversification of the product range for better end use and

value realisation. This is also essential for preparation of focussed and well

directed schemes and programmes by Coir Board that are relevant to the coir

industry, including those activities that are market driven and intended for

expanding the domestic market for coir and allied products.

3.3 Techno Economic Feasibility Studies

Techno Economic Feasibility studies will be undertaken, through

outsourcing for the development of coir industry including non-traditional

areas. This will help in development of prospective-entrepreneurs for setting up

of coir based units and increased utilization of raw material potential besides

enhancing the market demand for coir and allied products through studies on

logistics support, market feasibility economics and scales of production,

skilled man power requirement etc. Economic feasibility study report will form

a part of the base document for the respective states of Coir Board for

formulating schemes and programmes to adopt implementation procedure as

per regional environment.

3.4 Economic Research

The role of the Coir Board has to be seen increasingly as a promoter and

facilitator of the industry and its focus should be on facilitating market

oriented development of the coir sector. Promoting the use and consumption of

coir, both in domestic and international market, would have to be facilitated by

the Board through activities that would provide a sound understanding of the

products, markets, economic scenario – India and International, competition,

technology, sales promotion, etc. This would require that meaningful

107

information is available to the Board and industry that would facilitate proper

planning and framing of policy so as to achieve the objectives. Coir Board

would also need to shift the focus of the Industry from supply management role

to the role of demand creator. Similarly, creation of additional demand for coir

products in both domestic and international market would call for an in-depth

understanding of:-

? Customer needs, trends and preferences

? Products

? Competition from both substitutes and synthetic products and other coir

or natural hard fibre producing countries

? Technology to meet customer needs

? Promotional techniques

? Branding

? Government Promotional Assistance

? Logistics

? Other areas to augment the consultancy services of field experts, catering

to the requests of Board to facilitate the industry.

With a view to achieving the above objectives, market research studies

and technical consultancy will be organized by Coir Board through

outsourcing/the field experts/ consultants and agencies.

4. Information Management

4.1 Data Collection

Periodical Collection and compilation of data on production of coir

material and coir products, domestic consumption, export and other trade

related information will be done by Coir Board. Details of export of coir and coir

products will be collected by Coir Board from various ports and customs offices

located in India, compiled, analyzed and disseminated to the Ministry, trade

and public for the development of the industry. The expenditure in this regard

shall be met by the Board from the Head earmarked for the scheme as per the

Government of India norms.

4.2 Data Management

An integrated management system with the following advantages will be

developed;

o Facility for online leave application and approval

o Integration of procurement function

o Integrated financial accounting system

o Human resource management system

o File tracking and monitoring system

o Planning and budgeting tools

o Database management system

o Data storage application

o Inter-phase for data collected from external source

108

o Tools for data analysis

o E-tracking, E-Office, ISO 9001 implementation

For discharging the above works software development the service of the

empanelled agencies will be availed and the work will be executed with the

supervision of IT department of the Board. EDP/ data entry personnel will be

engaged on contract basis to implement the works related with the IT activities

like E-tracking, E-office, ISO 9001 etc.

4.3 Library

The existing library will be covered through the integrated e-governance

system and also proposed to introduce web based library so that every

employee can easily access the details of the books/ periodicals available at

library. Inorder to update the knowledge/developments in various fields,

essential books will be procured after following the prescribed procedures.

4.4 Connectivity

Development of a web based E-governance system will help the public for

exchange the information in a speedy manner and this will provide a platform

for online interaction with the Coir Board to all external stake holders. The

work of web based E-governance system will be carried out from the

empanelled outside agencies.

4.5 Hardware & Networking

The hardware such as computers, printers network equipments are

essential for strengthening the overall IT functions of the Board. The Annual

Maintenance Contract for the existing hardware is also to be carried out for the

smooth functioning of Board?s IT activities. The computer and other hardware

equipments will be procured as per the Government norms after observing

usual formalities in GFR.

The internet leased line for the Board is to be renewed every year for the

inter and intra connectivity. The same will be done through the Internet Service

Provider on payment basis.

4.6 Necessary improvement/ Updation of the Website/Portal of the Board

will be made under the supervision of National Informatics Centre, meeting the

expenditure from this plan head.

5. Infrastructure Creation

For developing infrastructure for trade related activities and the essential

physical requirements for the implementation of IT related and other activities

will be undertaken by the Board at its Head Quarters and Sub- Offices. The

expenditure on the following items is proposed.

i. Creation/ Maintenance of the physical structure and providing

infrastructure facilities at the Head Quarters/ Sub-offices.

109

ii. Developing trade facility centres at coir producing areas

iii. Construction of Secretary Quarters/ Guest House.

iv. Module for furnishing IT related infrastructure.

6. Human Resource Development

i. A well structured human resources development programme for the

Board?s officials, stake holders of the industry, manufacturers, coir workers

and major market players will be formulated.

ii. As a part of the above requirement, Coir Board will organize tailor made

HRD programmes through well equipped Organization of reputed firms

including Central/State/others for improving the capabilities of the human

resource of the Board as a part of capacity building and, inter- alia, to provide

effective market promotion support to industry.

iii. Central/ State Government organizations engaged in organizing HRD

programmes will be approved by Coir Board for providing training to its/

officials in trade related/ administration/ IT/ Marketing/ Technology/ RTI Act

matters etc.

iv. The Board will also organize, in consultation with trade and industry,

training programmes for the stake holders engaged in the industry in market.

Promotional activities and creating awareness about incentives available under

different schemes of Government of India.

v. Coir Board will outsource the work of preparation of manuals, project

reports and other documents for capacity building developmental activities etc.

Expenditure

The expenditure on each of the components, subcomponents and

interventions of this scheme will be met by Coir Board strictly as per the

provisions of General Financial Rules (GFRs) and instructions issued by the

Department of Expenditure, Ministry of Finance, Government of India from

time to time, within the approval allocations.

****************

110

F. No. 5(1)/2014-Coir

OPERATIONAL GUIDELINES FOR GROUP PERSONAL ACCIDENT

INSURANCE SCHEME FOR COIR WORKERS

1. Introduction

1.1 Coir Industry is a traditional cottage industry employing more than 7

lakh coir workers of which 80% are women and belong to the poorest

sections of the society. The coir processing activities such as extraction of

fibre, spinning of coir yarn, manufacture of rope and finished products

involve drudgery, strain and hardship. Basic amenities of life are very often

not available in this sector and the people are unable to find their own

resources to acquire such facilities. Though mechanization / modernization

are taking place in some sectors of the industry, the fibre extraction in white

fibre sector is still being undertaken manually under different working

conditions. The coir workers engaged in the extraction of fibre with the aid

of machinery like crusher, disintegrator, defibering machine, decorticating

machine, spinning on motorized ratt and fully automatic machine, and

manufacture of products on looms etc, are prone to minor and major

accidents. In the background of demands for limited resources from various

interests, it is essential to implement a developmental scheme for the benefit

of marginalized group like coir workers. Because of the economic

backwardness, coir workers are not in a position to get them covered under

any insurance scheme for securing their life against accident/accidental

death. It was in 1998 that the Coir Board Coir Workers Group Personal

Accident Insurance Scheme was first introduced in coir sector to secure the

life of coir workers against accidents. The scheme has been got evaluated

through an independent agency and based on its recommendations and

other factors, the scheme is proposed to be continued during XII Plan.

1.2 The Group Personal Accident Insurance Scheme for Coir Workers is

aimed at providing insurance coverage against accidental death, permanent

total disability and permanent partial disability to the coir workers in all coir

producing states in India. The insurance coverage will be taken on an

annual basis by Coir Board by inviting bids from the Insurance Companies

registered under the IRDA from time to time.

111

2. Scheme Coverage

2.1 Coir Workers working anywhere in India are covered under the

scheme. Coir worker means any person who is employed for wages to do

any work in connection with the various processes in coir industry and who

gets his wages directly or indirectly from the employer, dealer or producers

of coir products and includes any person employed by or through a

contractor or through an agent and depends mainly on coir industry for his

livelihood.

2.2 The coir worker may be self-employed, employed in the organized coir

industry working in the organization of any of the recognized body or

unrecognized body but identifiable by the Coir Board as being a bonafide

coir worker.

2.3 Coir worker aged 18 years and above engaged in the industry (no

upper age limit) are covered under the Insurance Scheme.

2.4 If there arises a question as to whether a person is a coir worker or

not for the purpose of insurance coverage, the decision of the Coir Board

shall be the final

3. Benefits of the Scheme

3.1 The Insurance Company shall provide financial compensation to the

nominee of the deceased/disabled person. The cover provided is only for

accidental death and disability caused by any external violent and visible

means. Drowning, snake bite, automobile accident, poisoning, falling from

tree, lightning and other natural calamities, accident at worksite while using

machine etc. are some of the accidents which will come under the purview of

the Insurance Company. In addition to the definition of the accident, given

here, considering welfare of the women who form majority of the group

proposed, the accident in their case will include death and disablement

arising out of and traceable to sterilization and consequent complications,

arising out of pregnancy, child birth, caesarian hysterectomy, removal of

breast as well as murder and rape etc.

112

3.2 Compensation payable:

Accidental Death Rs.50,000/-

Permanent Total Disability

a) Loss of two limbs / two eyes Rs.50,000/-

b) Loss of one limb and one eye Rs.50,000/- Permanent Partial Disability

a) Loss of one limb / one eye Rs.25,000/-

b) Provision for finger cut Depending upon the finger and limited to applicable percentages of

capital sum.

4. Premium

4.1 The Coir Board will pay full amount of premium for Group Insurance of Coir Workers to the Insurance Company every year.

4.2 The Insurance Company will issue one policy favouring Coir Board indicating other interested agencies and various beneficiaries in numbers as proposed by the Coir Board. It would not be necessary to furnish individual name of coir workers proposed for insurance.

5. Claim Procedure

5.1 In the event of an eligible admissible claim, the claim intimation shall be routed through Coir Board. The documents required to be produced are as follows:

113

1. Accidental Death 1. Death Certificate

2. Police Report/FIR

3. Post Mortem Report wherever available

4. Identification of beneficiary, certificate issued by the Coir Society/Unit/Establishment/ Nominated Officer of Coir

Board

5. Recognized Photo ID proof of beneficiary  and nominee

2. Permanent Total Disability

1. Disability Certificate from a registered Medical Practitioner

2. Identification of beneficiary, certificate issued by the Coir Society/Unit/Establishment/ Nominated Officer of Coir

Board

3. Photograph of the claimant showing the disability

4. Recognized Photo ID proof of beneficiary

3. Permanent Partial Disability

1. Disability Certificate from a registered Medical Practitioner

2. Identification of beneficiary, certificate issued by the Coir Society/Unit/Establishment/ Nominated Officer of Coir

Board

3. Photograph of the claimant showing the disability

4. Recognized Photo ID proof of beneficiary

In all above cases, the beneficiary/nominee?s Bank Account number and proof to be given with claim for transfer of compensation to bank account.

114

5.2 In the event of an eligible admissible claim, the claim form should be submitted through the following Officers of Coir Board authorized for the purpose:

Authorized Officer Jurisdiction

The Regional Officer,

Coir Board Regional Office,

Door No.103, Vallalar Street,

Venkatesha Colony,

Pollachi - 642001

Tel/Fax : 04259-222450

Tamil Nadu, Andaman & Nicobar

Islands, Puducherry

The Regional Officer,

Coir Board Regional Office,

Swaraj Nagar.A.C. Gardens

Rajahmundry-533 101

Phone:0883-2432065

Andhra Pradesh

The Regional Officer,

Coir Board Regional Office,

Near Attingal Municipal Town Hall,

Attingal.P.O. Trivandrum - 695

101.

Phone: 0470-2628624

Lakshadweep, all Districts of

Kerala except Alappuzha, Kottayam

and Idukki

The Regional Officer,

Coir Board Regional Office,

No. 3A, Peenya Industrial Area,

Near TVS Cross, Peenya,

Bangalore - 560

058

Phone : 080 – 28375023

Karnataka

The Regional Officer,

Coir Board Regional Office,

Jagamara (Udyogpuri),

P.O.Khandagiri, Bhubaneswar-751

030, Odisha Phone:0674-2350078

Odisha

The Sub Regional Officer,

Coir Board Sub Regional Office,

New Secretariat Building, C-Block,

Ground Floor, 1 Kiran Sankar Roy

Road,

Kolkata-700 001

Phone:033-64586422

West Bengal

The Sub Regional Officer, North Eastern Region other than

115

Coir Board Sub Regional Office,

ASIDC Complex, Bhamuni Maidan,

Guwahati-781022

Phone:0361-2556828

Tripura and Sikkim

The Extension Service Officer,

Office of the Coir Mark Scheme,

Ababeel Complex, 1st Floor,

Near SBT Main Branch, CCSB

Road

Alleppey - 688 011

Phone: 0477 - 2254325

Alappuzha, Kottayam and Idukki

districts of Kerala

The Manager,

Coir Board Showroom & Sales

Depot

5, Stadium House, Church Gate,

Mumbai Pin-400 020

Phone : 022-22821575

Maharashtra and Goa

The Manager,

Coir Board Showroom & Sales

Depot

"Pran Vijay" Ashram Road,

Navarangapuram

Ahmedabad 380 009, Gujarat

Phone: +91-79-26580226

Gujarat

The Manager,

Coir Board Showroom & Sales

Depot

House No.153

Shif Nagar, College Road,

Ward No.19 Agarthala 799

004,Tripura.

Phone: +91-381-2518017

Tripura

The Manager,

Coir Board Showroom & Sales

Depot

Indira Bye Pass, Near AMDO Golai

P. O. Tadong-Gangtok , Sikkim

737102.

Phone: +91-3592-280690

Sikkim

The Manager,

Coir Board Showroom & Sales

Depot

Raveendra Bhavan,

Opp. AIR, M.I. Road ,

Jaipur-302 001, Rajasthan.

Phone : +91-141-2365427

Rajasthan

116

5.3 Settlement of Claim

The claim will be settled by the Insurance Company within 15 days from the date of receipt of claim, full in all respects, from the authorizedofficer of the Coir Board. The Insurance Company will transfer thecompensation to the beneficiary?s / nominee?s bank account underintimation to the authorized officer of the Board.

  

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ng Programmes, candidates shall

be sponsored by coir units registered under Coir Industry Registration Rules,

2008 of Coir Board or by State Govts./ NGOs/ Educational Institutions/

Research Organisations etc. Selection of trainees for training programmes

conducted at Regional Extension Centre will be made by the officer-in-charge of

the centre through sponsoring of candidates by Trade Associations, Unit

owners, Industries Department, NGOs, SFURTI Cluster SPVS, Co-operatives etc.

and from open forum with suitable paper advertisements.

4.1.6 In the case of field level training programmes, selection of the training

sponsoring agency will be vested with Regional/ Sub-regional Officers of Coir

Board. Before appointing the agency an undertaking will be obtained from the

sponsoring agency in the prescribed format (Annexure II). After proper

scrutiny of the application, an agreement will be entered into between the

sponsoring agency and Regional/ Sub-regional Officer for organizing the

training programme as per the guidelines. The sponsoring agency shall submit

the name with full address and bank account details of the candidate along

with recent passport size photographs (two copies) and with ID proof (Election

ID Card / Ration Card / Aadhar Card / PAN Card / Certificate of identification

from any authorized Government agency/SC/ST/PWD). The Election ID /

Aadhar Card shall be insisted upon in all cases and other proof of ID may also

be accepted. One photograph will be affixed on the certificate issued on

successful completion of the training and other will be kept at the office for

reference. The certificate will be issued by the Regional/Sub-regional Officer

after conducting a test as per the norms prescribed by the Coir Board.

4.1.7 The in-house training programme will be conducted by the technical

persons of the Coir Board and its Research Institutes. In certain cases,

outsourcing can also be made according to the requirement. Theory and

practical tests will be conducted and evaluated by the faculty of the National

Coir Training and Design Centre and results will be published on approval of

the Director, RDTE under his signature on behalf of Secretary, Coir Board.

4.1.8 The Officer-in-Charge of the Training Institute can outsource faculty for

undertaking specialized studies on payment of honorarium with the approval

of the Competent Authority. Training programmes conducted at National Coir

Training & Design Centre, Kalavoor, Alappuzha will be under the direct

supervision of Director, RDTE and the training programmes conducted by the

Regional Offices/ Sub Regional Offices and Regional Extension Centers will be

under the direct supervision of the respective Regional Officers. In the case of

Trainers Training Programme and Mahila Coir Yojana, the practical test will be

conducted by the technical staff of these Centers and the certificate will be

issued with the concurrence of the respective Regional Officers/SROs under

the signature on behalf of Secretary, Coir Board.

4.1.9 Specialized training programmes will be organized by the respective

Regional Officer and Director, RDTE with the concurrence of the Chairman,

Coir Board. The syllabus for the specialized training programmes will be

prepared in consultation with Director, RDTE and approved by the Chairman,

Coir Board. The trainers will be selected by the Regional/ Sub-Regional

Officers from the list of trainers who have successfully completed the Trainers

Training Programme.

4.1.10 Infrastructure for Training: To achieve the objectives of skill

upgradation in the coir sector, creation of proper infrastructure for training

like strengthening/setting up of demonstration-cum-training

institutes/centres will be undertaken by the Coir Board independently or in

collaboration with the State Universities/State Governments etc. This also

includes purchase of machinery and equipments for training, preparation of

soaking tank, etc. The expenditure on this component will be limited to the

annual budgetary allocations for the component.

4.2 Entrepreneur Development Programmes (EDPs) , Exposure Tours,

Awareness Programmes, Workshop & National Seminar

4.2.1 Entrepreneur Development Programmes (EDPs)

The details for conducting EDPs are given below:-

(i) The EDPs will be organised by the Regional/ Sub-regional Offices

according to the targeted programmes. The Regional/ Sub-regional

Officer of Coir Board will select a professional agency, which has

sufficient expertise for conducting the EDP. The Regional/ Sub-regional

Officer will enter into an agreement with the agency for organizing the

EDPs.

(ii) The agency shall invite prospective entrepreneurs through regional level

press advertisement. The agency will prepare all the necessary study

materials in consultation with the Regional/ Sub-regional Officers. The

agency will outsource faculty for conducting technical sessions as per

the norms prescribed by Coir Board.

(iii) A field visit to a nearby coir processing centre will be organized at the

end of EDP. It will be funded with 50% assistance on Traveling expenses

on bus/sleeper class and rest to be organized by the agency from the

participants or other sources.

(iv) The duration of the EDP will be 3 days covering the following sessions:

a. Entrepreneur Motivation

b. Setting up of Industry

c. Coir Based Industries

d. Mobilization of Finance and Finance Management

e. Domestic Market requirements

f. Salesmanship

g. Industrial Rules and Regulations

h. Consortium approach and cluster networking in coir

i. Project preparation and cost analysis

j. Zero wastage concept in coir industry

k. Export Market Analysis

l. Personality Development and Confidence Building Experience

m. Awareness of Schemes implemented by Coir Board and Ministry

of MS&ME viz. PMEGP, RGUMY, CUY, DPI, SFURTI etc.

(v) Expenditure for conducting each EDP will be limited to Rs.60,000/- as

per details given in Annexure - IV. The terms of references for organizing

EDP are appended as Annexure – III.

(vi) Those who have undergone EDP will be supplied with applications for

availing assistance under MCY, CUY, etc. and the agency should ensure

that at least 40% of the participants become entrepreneurs.

4.2.2 Exposure Tours and Awareness Programmes:- Exposure Tours will

be organized for the benefit of prospective entrepreneurs and artisans of coir

processing centres to visit other coir producing centres engaged in the

production of value added products and the functioning of the unit engaged

in coir industry. In the case of entrepreneurs, 50% of the actual travel cost

subject to II Class train fare and in the case of artisans engaged in the coir

processing activities under cooperative society/SHG/NGOs and sponsored by

the State Government 90% of the actual travel cost / subject to sleeper class

fare will be reimbursed by the Board.. The duration of the Exposure Tour will

be five working days excluding travel time. The duration of the Exposure Tour

will be five working days excluding travel time. The expenditure for

conducting an Exposure Tour including to and fro bus/train fare, service tax,

permit for entering neighboring States, toll tax etc. will be limited to Rs.

75,000/- as per details given in Annexure - IV.

An Awareness Programme will be organised for the general public for

their introduction to the Plan Schemes of the Coir Board. The expenditure for

conducting an awareness programme will be limited to Rs. 26,000/- as per

details given in Annexure - IV.

 

4.2.3 Workshop :- The expenditure for conducting a Workshop will be

limited to Rs. 50,000/- as per details given in Annexure – IV.

4.2.4 National Seminar :- The expenditure for conducting a National Level

Seminar will be limited to Rs. 2 lakh as per details given in Annexure – IV.

4.3 MAHILA COIR YOJANA

4.3.1This scheme is intended to provide self employment opportunities to

rural women artisans in regions processing coconut husk. Over the last two

decades, production of coir fibre has substantially increased in India.

Conversion of coir fibre into yarn on motorized ratts in rural households

provides scope for large scale employment, improvement in productivity and

quality of coir fibre, better working conditions and higher income, which

ultimately leads to the improvement of standard of living of rural woman

artisans. The scheme envisages distribution of motorized ratts/ motorized

traditional ratts / electronic ratt for spinning coir yarn; equipments for weaving

spinning and production and value added products to trained women artisans.

Not more than one artisan per household would be eligible to receive

assistance under the scheme. The application form for availing subsidy under

Mahila Coir Yojana is given at Annexure V.

4.3.2 The Coir Board will provide spinning equipments at subsidized rates for

women artisans who have successfully completed training programme in

spinning of coir yarn through any of the training centers of the Board. The

details of subsidy allowed for procurement of various spinning equipments are

given below.

The motorized ratt/ motorized traditional ratt / electronic ratt purchased by

utilizing the subsidy under the scheme shall conform to the IS standards for its

spare parts and motors.

4.3.3 The Board will also provide following machineries under MCY scheme in

subsidised rate to the women candidates who have successfully completed the

training programme. The subsidy proposed is 75 % of the cost of equipment /

machinery subject to maximum of Rs.7,500/-. The balance fund has to be

raised by the beneficiary.

Sl

No

Machinery items Indicative

rate in

Rs.

Maximum

subsidy allowed

(Rs.)

1 Anugraha Loom for weaving coir Geo

textiles & matting

45,000 7500

2 Cotton Handloom Stitching machine &

accessories for manufacturing Janatha

Mattress

45,000 7500

3 Willowing machine 35,000 7500

4 Manufacture of all type of frame mats,

SS dye Vatt 10 kg -1 no., Salem charka -

2 sets)

45,000 7500

Sl

No

Machinery

items

Beneficiary

Contribution

Maximum subsidy allowed

(Rs)

1 Motorized Ratt 25% of the

cost

7,500/- (75% of the purchasing cost or

Rs. 7,500/- whichever is less)

2 Motorized

Traditional

Ratt

25% of the

cost

3,200/- (75% of the purchasing cost or

Rs. 3,200/- whichever is less)

3 Electronic Ratt 25% of the

cost

3,200/- (75% of the purchasing cost or

Rs. 3,200/- whichever is less)

10

5 Single head automatic yarn spinning

(Vajra)

50,000 7500

6 Brush making unit with twisted wire 45,000 7500

7 Hand press garden articles making unit 50,000 7500

8 Coir wood moulded articles

manufacturing unit

50,000 7500

9 Coir pith compost unit with accessories 50,000 7500

10 Coir handicraft and jewellery

manufacturing unit with accessories

including dye vatt

50,000 7500

11 Unit for Stitching of Coir

Bags/Umbrella/Jacket/Chapels/Curtain

etc.

50,000 7500

12 Coir craft Article making unit 50,000 7500

13 Manual Dyeing / Bleaching Unit 50,000 7500

14 Mats/ Matting Unit 50,000 7500

15 Kitchen garden Unit kit (using Coir pith)

with accessories

10,000 7500

16 Coco Pole and Pot making Unit 50,000 7500

17 Any other unit or machinery developed/

approved by the Board suitable to create

employment to women entrepreneurs,

but not covered under any other

scheme.

Amount

will be

fixed by

the Board

after

proper

evaluation

75 % of cost of

machinery

subject to a

maximum of

Rs.7500

4.3.4 A separate bank account will be opened by the Coir Board Regional

Officer / Sub Regional Officer for operation of Mahila Coir Yojana (MCY)

transactions. The individual beneficiary of the MCY scheme will open a

separate account in a nationalized bank /post office in the locality and deposit

25% beneficiary contribution in the account. The respective pass book and

cheque book of the beneficiary will be kept in the implementing office of the

Board. The invoice for the supply of motorized ratts / motorized traditional

ratts / electronic ratt and other machinery / kit will be collected by the

beneficiary from a machinery manufacturer according to her choice. The

Regional Officer will forward the proposal with his recommendation and proof

of beneficiary contribution account to HO of the Board for sanction of eligible

subsidy for the supply of motorized / motorized traditional / electronic ratts

and other machinery items mentioned at 4.3.2 & 4.3.3. The HO after scrutiny

and verification will obtain the sanction of the competent authority and release

eligible subsidy to the respective Regional / Sub Regional Office. Thereafter, the

machinery manufacturer will supply the machinery at the premises of the

beneficiary. On completion of inspection of the machinery items by the

Regional/ Sub Regional Office and after obtaining, performance

certificate/receipt from the beneficiary; Performance Guarantee, bill/receipt

etc. from the supplier, the RO/Sub-RO will release eligible subsidy for the cost

of the machinery supplied to the account of the beneficiary. The machinery

manufacturer will collect the amount from the beneficiary immediately through

a/c. payee cheque/DD/online transfer. The supply of machinery to

beneficiaries will be ensured by the Board within a period of two months after

completion of the training. The beneficiary is having the choice of selecting the

machinery supplier, etc. subject to the subsidy limits fixed by Coir Board.

4.3.5 In the event of implementation of the Mahila Coir Yojana Scheme by

State Government sponsoring agency, apex body of the coir industrial cooperatives,

Coir Workers' Welfare Fund Board, Government PSUs etc., the

grant amount limited to the maximum ceiling as prescribed at para 4.3.2. &

4.3.3 for the equipment selected by the beneficiary with an undertaking by the

concerned State Government will be passed on to the organization under

intimation of the respective State Government. The Utilisation Certificate for

the subsidy amount passed on to the organization with the valid certification

by the respective State Government or Organisation will be obtained by the

Board with the list of beneficiaries and other documents viz. Performance

Certificate of the equipment, invoice from the machinery manufacturers,

acknowledgement from the beneficiary, etc. The RO/SRO of Coir Board will

conduct field level inspection of machinery/ equipments supplied.

4.3.6 Subsidy sanctioned under the scheme shall be recoverable from the

beneficiary:

i. Where the assistance under the scheme has been obtained by

misrepresentation of facts or by furnishing of false information; or

where the machineries and premises of the unit are used for other

purposes than the assistance availed for during the currency period of

the assistance. i.e., for 3 years

ii. Where the unit goes out of production within 3 years from the date of

commencement of production, except in case where the unit remains out of

production for short periods extending to 6 months due to reasons beyond

its control, such as shortage of raw material, power, natural calamities etc.

4.3.7 Regular monitoring of the scheme will be undertaken by Joint Director

(Planning)/Senior Accounts Officer of Coir Board and reported to the Ministry of

MSME.

5. Coir Board will follow GFR provisions for procurement and economy

instructions and norms issued by the Department of Expenditure on different

items, like organization of lunch etc.

Executive instructions for

”Skill Upgradation and Mahila Coir Yojana Scheme”

(a) Skill Upgradation

1. The Scheme, “Skill Upgradation & Mahila Coir Yojana Scheme”

consists of two distinct components. Viz. (a) Skill Upgradation, (b)

Mahila Coir Yojana. The Scheme to be continued for implementation

during the remaining years of the XII Plan period also.

2. The Scheme to be continued for implementation during the remaining

years of the XII Plan period also.

3. Technical intervention wherever necessary will be provided by the

CCRI/CICT and other institutes engaged in the development of coir

industry.

4. The fund earmarked and placed with the Field Offices / Sub Office of

the Board on should be utilized for that purpose only and no

deviation/diversion of fund for other programme.

5. Under Skill Upgradation, the following programmes have the approval

during the remaining years of the XII Plan period.

(a) Training (b) EDP (c) Awareness programme (d) Exposure Tour

(e) National Seminars/workshop & (f) Mahila Coir Yojana (MCY)

6. The stipend of Rs.1,000/- per month to the trainee will be paid

through bank account of the trainee falling in line with the Govt.

instructions or through crossed cheques in the name of the trainee by

the RO/SRO and the honorarium to the trainers will be reimbursed to

the sponsoring agency by the RO/SRO through bank/post office

account on production of official payees? receipt showing the cheque

no. date etc.

7. The operational cost of the training including raw material, electricity

charges, other incidental etc. should be reimbursed through

bank/post office savings account on submission of self certification

from the sponsoring agency which will be verified by the RO/SRO.

The total quantity of yarn/products manufactured during the

training and its disposal details shall be indicated in the certification

by RO/SRO.

8. An agreement should be made between the sponsoring agency and

RO/SRO for organizing the training programme as per guidelines.

9. The sponsoring agency shall submit the names with full address of

the candidate along with recent passport size photographs (2 copies)

and with proof of Election ID Card/Ration Card/Adhar Card, PAN

Card, Certificate of identification from authorized Government

Agency/SC/ST/PWD. The Election ID card shall be insisted upon

invariably in all cases and other proof of ID may be accepted

against special cases alone.

10. One photo may be affixed on the certificate issued after completion of

the training and other may be sent to HQ for records.

11. The RO/SRO shall verify the attendance registers and the stipend will

be calculated on pro-rata basis of their attendance. This should be

certified by the trainer and the sponsoring agency and countersigned

by RO/SRO as the case may be.

12. The stipend acquaintance duly certified by the sponsoring agency and

the trainer and counter certified by the RO/SRO should also

accompany along with other documents for settlement of the stipend

account.

13. In the cases of Seminar/ Workshop/ EDP/Quality Awareness

programmes etc , the expenditure should be limited within the

sanctioned budget for the each programme. After completion of each

programme a report of the programme conducted alongwith

photographs, list of participants, statement of expenditure with proper

supporting bills/ payees? receipts etc duly certified by the

organizers/the concerned RO/SRO should be sent to H O for

settlement of advance.

(b) Mahila Coir Yojana

14. Each candidate will be provided with only one MR/MTR/Electronic

Ratt and other machinery/equipments under the MCY scheme.

15. MTR/MR/Electronic ratt and other equipment / machinery will be

given only to those who have undergone the respective training and

successfully passed.

16. The beneficiary selected under the scheme shall not mortgage the

MTR/MR/Electronic ratt and other equipment / machinery except to

financing agency/other institutions from whom she avails loan/grant

for procurement of machinery.

17. The beneficiary should make available the relevant records relating to

the specification, cost of the machinery, source of finance and amount

sanctioned to the authorized officer to determine the quantum of

subsidy under the scheme.

18. The assistance from the Coir Board will be in the form of one time

subsidy limited to 75% of the cost of the MR/MTR/Electronic ratt

subject to a maximum of Rs.7500/- for motorized ratt, Rs.3200/- for

motorized traditional ratt/electronic ratt. In the case of other

machinery items the maximum ceiling would be 75 % of the cost of

machinery subject to a ceiling of Rs.7,500/-. The balance amount has

to be raised by the beneficiary through her own sources/financial

institutions/voluntary organizations.

19. Separate Bank account should be opened for the Mahila Coir Yojana

transactions by the RO/SRO.

20. The individual beneficiary of the MCY scheme will open a separate

account in a scheduled bank/post office in the locality and deposit

beneficiary contribution in the account. The respective passbook and

cheque book of the beneficiary will be kept in the implementing office

of the Board.

21. The motors / spares of machinery supplied by the manufacturers

should be as per specifications stipulated by BIS.

22. The beneficiary contribution should be remitted by the beneficiary in a

separate account opened for the purpose. Proof of remittance of 25%

beneficiary contribution along with individual invoice for supply of the

machinery from the machinery manufacturer according to the choice

of the beneficiary will be collected by the RO/Sub-RO and kept in

their safe custody for audit of Coir Board and C&AG. The RO/ SRO

will submit request along with details of remittance of beneficiary

contribution to Head Office for releasing 75% subsidy amount and

Head Office will sanction the amount to concerned RO/SRO. The

RO/SRO will release subsidy to beneficiary account as per Scheme

norms.

23. On receipt of sanction letter and the subsidy amount from H.O by the

RO/Sub-RO, the Machinery Manufacturer shall supply the machinery

to the beneficiaries at their premises and thereafter an inspection

will be carried out by the officials of Coir Board for confirmation of the

standards and performance of the equipments.

24. On completion of the inspection of the machinery items by the

Regional/ Sub Regional Office and after obtaining, performance

certificate/receipt from the beneficiary; Performance Guarantee,

bill/receipt etc. from the supplier, the RO/Sub-RO will release

subsidy amount for the cost of the machinery supplied to the account

of the beneficiary.

25. The machinery manufacturer will collect the amount from the

beneficiary immediately through a/c. payee cheque/DD/on line

transfer. The supply of machinery to beneficiaries will be made by the

Board within a period of two months after completion of the training.

26. RO/ SRO will submit the expenditure statement along with utilization

certificate to Head Office for settlement.

27. The regular inspection of the machinery will be carried out by the

technical officers of RO/SROs and random inspection will be made by

the Technical hands from CCRI/CICT to confirm the technical

specifications/performance which may be decided by Chairman, Coir

Board, wherever necessary.

28. Any delay in the supply of machineries by the Machinery

Manufacturer shall invite cancellation of orders, blacklisting of the

manufacturers and other legal action.

29. A committee consisting of Joint Director, CCRI/CICT and one of the

Regional Officers nominated and an Officer of the Accounts Wing of

the Board shall review the cost of the machinery for finalizing the cost

as and when required with the approval of Chairman, Coir Board.

ANNEXURES

Annexure – I

Details of Training course

Sl

No

Name of training course Regular or

short term

Duration of

course

Stipend

A – Regular Training courses

1 Advanced Training Course Regular 12months Yes

2 Artisans Training Course Regular 6 months Yes

B – Incubation Training course

3 Manufacture of Coir Carpets Short

Term

1 month Yes

4 Manufacture of Loom Mats Short

Term

2 months Yes

5 Bleaching, Dyeing &

Shade Matching

Short

Term

1 month Yes

6 Manufacture of Coir Mattings Short

Term

2 months Yes

7 Manufacture of Coir Composites Short

Term

1 month Yes

8 Yes

9 Spinning on automatic

spinning machine

Short

Term

1 month Yes

10 Manufacture of Rubber

Backed Coir Products

Short

Term

1 month Yes

11 Fibre Treatment Processes Short

Term

15 days Yes

12 Testing of Coir & Coir Products Short

Term

15 days Yes

13 Maintenance of Coir Machinery Short

Term

1 month Yes

14 Spinning on Motorized /

Motorized Traditional

/Electronic Ratt

Short

Term

2 months Yes

15 Manufacture of Frame Mats Short

Term

2 months Yes

16 Manufacture of Coir Handicrafts Short

Term

2 months Yes

17 Pith Composting & Block Making Short

Term

1 month Yes

18 Manufacture of Coir Brushes

& Garden Articles

Short

Term

1 month Yes

19 Manufacture of Nontraditional

products and

its applications

Short

Term

2 month Yes

20 Effluent Treatment in Coir

Processing

Short

Term

1 month Yes

21 Automatic spinning Short

Term

1 month Yes

22 Spinning of finer yarn Short

Term

1month Yes

23 Bio softening of fibre Short

Term

15 days Yes

24 Weaving Anugraha Loom Short

Term

1 month Yes

25 Weaving Anupam Loom Short

Term

1 month Yes

26 Manufacture of handicrafts and

coir jewellery

Short

Term

2 months Yes

27 Manufacture of Janatha mattress

& bags, U/V protection umbrella

etc.

Short

Term

1 month Yes

28 Coir wood gift articles

manufacturing

Short

Term

1 month Yes

29 Moulded garden articles Short

Term

1 month Yes

Yes

30 Coir pith manure and home

garden making

Short

Term

1 month Yes

31 Weaving / Spinning/ Production

of value added products by

equipments which could be

operated by women under Mahila

Coir Yojana Scheme

Short

Term

2 months Yes

C. Trainers Training Courses

32 Trainers? Training Course in

Coir Handicrafts

Short

Term

1 month Yes

33 Trainers? Training Course

in Maintenance of Coir

Machineries

Short

Term

1 month Yes

34 Trainers? Refresher Training

Course

Short

Term

1 month Yes

D. Field Training courses

35 Uday Loom for mat Short 1 month Yes

19

manufacturing Term

36 Anugraha/Anupam Loom

weaving

Short

Term

1 month Yes

37 Maintenance of

equipments/machineries

Short

Term

1 month Yes

38 Coir handicraft, jewellery, toys

etc. manufacturing

Short

Term

2 months Yes

39 Training on manufacturing of

Janatha Mattress, coir bags, u/v

protection umbrella, chappals

etc.

Short

Term

1 month Yes

40 Training on frame mats Short

Term

1 month Yes

41 Coir pith compost manufacturing

and home garden making

Short

Term

1 month Yes

42 Bio softening of coir Short

Term

15 days Yes

E. Other Training Courses

43 Orientation Training Course Short

Term

15 days Yes

44 Validation Training Course Short

Term

15 days Yes

In addition to the regular programmes, following skill development

programmes are also conducted:

i. Training in spinning/weaving of coir mats, mattings etc. in the Field

Training Units

in the potential regions in coir producing States in association with

PSUs/Co-operative Societies/NGOs/ SHGs.

ii. Special training to State Govt. officials/craft teachers/functionaries

of coir cooperative Societies.

iii. Tailor made training programmes in coir making for prisoners in

jails and tribal in tribal areas.

iv. Training programmes in the preparation of new designs, pattern and

diversified uses of coir in association with National Institute of

Design.

(2) The Regional Extension Centres of Coir Board at Thanjavur in

Tamil Nadu and Regional Office at Rajahmundry in Andhra Pradesh,

Bhubaneswar in Orissa Bangaluru in Karnataka and Pollachi in TamilNadu

will organize Trainers Training Programme, Orientation Training Course,

20

Incubation Training Courses, etc. on need basis for the development of coir

industry at regional levels:-

Sl

No

Name of training course Regular or

short term

Duration Stipend to

be given or

not

1 Manufacture of Coir Mattings Short Term 1 month Yes

2 Spinning on automatic

spinning machine

Short term 1 month Yes

3 Fibre treatment processes Short Term 1 month Yes

4 Maintenance of coir machinery Short Term 1 month Yes

5 Spinning on Motorised /

motorized traditional /

electronic ratt

Short Term 2 months Yes

6 Manufacture of Frame Mats Short Term 2 months Yes

7 Manufacture of Coir

Handicrafts/ornaments

Short Term 2 months Yes

8 Trainers? training course in

Coir Handicrafts

Short Term 1 month Yes

9 Trainers training course in

maintenance of Coir

Machinery

Short Term 1 month Yes

10 Orientation Training Course Short Term 15 days Yes

11 Weaving / Spinning/

Production of value added

products by equipments

which could be operated by

women under Mahila Coir

Yojana

Short Term 2 months Yes

(3) Field Training Programmes will be organized by respective Regional

Offices/Sub Regional Offices through State Govt. Agencies, Coir Cooperative

Societies, NGOs, Self Help Groups etc.

Sl

No

Name of Training

Course

Type of

training

Duration Stipend to be

given or not

1 Spinning on Motorised

/ Motorised Traditional

/Electronic ratt for the

production of 2 plyx3

ply coir yarn

Field level Upto 2

months

(Duration

may be fixed

as one month

in traditional

Yes

21

areas)

2 Production of coir

Geotextiles, frame

mats, matting, carpets

etc.

Field level 2 months Yes

3 Coir pith composting Field level 15 days Yes

4 Coir

handicrafts/ornaments

Field level 2 months Yes

Note: The Board will be at liberty to reduce or increase the period of training

wherever needed and to add newer areas for training based on R & D

progress/ innovation from time to time.

 

Annexure- II

Skill Development Training Programme Under taking by the Training

sponsoring agency

I…………………S/o. Sri………………residing at (Complete address) on behalf of

M/s….. ..(Name of the sponsoring agency) on….. (Date) is furnishing the

undertaking with details as shown below to Coir Board.

1. Name of the Sponsor :

2. Address with phone/fax/email :

Principal Co-ordinator of the Name : group of

trainees/SHG/NGO Address:

3. No. of candidates :

4. Period & Type of training :

5. Source of Raw material for training : locally available / to be purchased

from

 out side

6. Details of power connection :

7. Availability of machineries for training:

8. Whether the trained candidates will

be provided employment in the unit

of the sponsors or facilitate employment

in other unit. :

If starting own units, the type of unit

proposed

9. Credit support, if any envisaged,

for starting Units :

10. Whether the trainees have any

infrastructural facility.(furnish details) :

11. If not, the mode of acquiring the basic Infrastructure :

Nature of marketing support that could be Provided.

The agency undertakes the full responsibility of ensuring the raw material,

credit flow and market support with gainful employment or staring own units by

linking the trainees with Boards scheme like Mahila Coir Yojana, Rejuvenation,

Modernization & Technology upgradation of coir Industry, Financial Assistance,

PMEGP etc with Banks.

Authorized Signatory Witness:

1) Regional Officer/ESO, Coir Board.

Annexure- III

TERMS OF REFERENCE FOR ORGANIZING EDP

The duties and responsibilities of the organizing agency are:-

1. The participants are to be identified through local paper

notification/other media.

2. Location for organizing the EDP will be identified by the organizing

agency in consultation with the concerned Regional Officers and the

arrangement for the venue of the programme should be made by the

organizing agency.

3. Minimum number of candidates should be 50.

4. Tea and snacks, working lunch etc, have to be arranged to the

participants during the EDP.

5. Honorarium and other expense like local hospitality, conveyance

etc. of the Faculties has to be met by the organizing agency.

6. The agency should provide study material etc. to the participants.

7. The rest/excess expenditure to be borne by the agency/candidate

and the detailed expenditure statement with details to be submitted

by the Agency. The local advertisement in newspaper for calling

candidate/EDP to be given in Coir Board website also and agency to

send copy of advertisement to Coir Board.

All topics except Coir Based Industry are to be dealt by external

faculties. With reference to coir, the Coir Board will provide faculty and

they can take from the coir trade basing expertise.

Schemes and programmes of KVIC, NSIC, MSME (DC) etc., may be

covered in the EDPs conducted by the Board. A suitable session for this

also may be included and programme be scheduled accordingly.

The exposure tour will be funded with 50% on Traveling expenses

on bus/train II class and rest to be organized by the agency from the

participants or other sources.

The success ratio as below to be built up by the agency:

The participants application : 150

Selection of application for EDP : 100%

Attendance on EDP : 90% minimum candidate

selected

Exposure tour : 60%

The successful entrepreneur : 25%

24

The payment of 10% on the EDP cost will be made on completion of

report and on reaching duly filled response sheet of candidate and the

prospective entrepreneur identified.

ANNEXURE - IV

Bifurcation of programmes under Skill Upgradation & Mahila Coir

Yojana

These component-wise financial limits can be further regulated

based on field level needs by Coir Board restricting overall cost within the

limits prescribed

1. Workshop

Sl

No

Components Tentative

financial limit

(Rs.)*

1 Publicity through media on organizing of

workshop Printing of invitations and organizing

the function

2,500.00

2 Printing of invitations and organizing the function 5,000.00

3 Stationary, printing of workshop materials,

technical Papers etc

6,000.00

4 Rent for the venue, audio and video 10,000.00

5 Display of newly developed coir products and

modern technology etc.

10,000.00

6 Honorarium to resource speakers 8,000.00

7 Tea and Lunch for 50 persons 5,000.00

8 Documentation of the workshop 3,500.00

Total 50,000.00

* Item wise reappropriations permitted subject to the overall ceiling of Rs.

50000/-

2. Seminars.

Sl

No

Components Tentative

financial limit

(Rs.) *

1 Printing of invitations, banners, photographs,

stationery, etc.

12,000.00

2 Rent for hall, tables, chairs, PA System, etc. 25,000.00

3 Local hospitality and honorarium to the resource

speakers

25,000.00

4 Working lunch and Tea & snacks for 200 persons 35,000.00

5 Seminar kit including copies of Technical papers,

schemes implemented by Coir Board/ KVIC/

25,000.00

26

MSME

6 Press release through important dailies 10,000.00

7 Publicity and Press meet 15,000.00

8 Demonstration for Technology Transfer (Techno

marketing)

40,000.00

9 Professional charges for organizing the Seminar 10,000.00

10 Local conveyance 3,000.00

Total 2,00,000.00

* Item wise reappropriations permitted subject to the overall ceiling of Rs.

2,00,000/-

3. E D P

Sl.

No.

Component Tentative

financial limit

(Rs.)*

1 Press advertisement inviting participants for

EDP through local dailies

8,000.00

2 Working lunch, tea & refreshment @ Rs. 100/-

per head (for 3 days for 50 persons)

15,000.00

3 Hall rent for 3 days 6,000.00

4 Preparation of reference materials, printing

charges, stationery, etc.

10,000.00

5 Expenditure towards faculty 8,000.00

6 Expenditure towards the field visit 10,000.00

7 Miscellaneous 3,000.00

Total 60,000.00

* Item wise reappropriations permitted subject to the overall ceiling of Rs.

60000/-

4. Exposure Tour

1. The expenditure towards exposure tour is limited to

Rs.75,000/- per tour.

2. The above amount includes to and fro bus fare/train fare,

service tax, permit for entering neighboring States, toll etc.

3. The minimum number of entrepreneurs required for organizing

the exposure tour will be 20.

4. In the case of entrepreneurs, 50% of the actual travel cost

subject to second class training will be reimbursed and in

the case of artisans engaged in the coir processing activities

under co-operative Society/SHG/NGO and sponsored by the

State Government 90% of the actual travel cost subject to

27

second class train fare will be reimbursed by Coir Board and

the exposure tour has to be organized by the State

Government agencies /Coir Industrial Cooperative Societies

with proper recommendation of the Regional Office/SubRegional

Offices.

5. The bill should be counter certified by the RO/SRO for

recommendation of eligible payment and the payment will be

released to the parties by Demand Draft/Cheque only.

5 .Awareness Programme

Sl.

No.

Component Tentative

financial limit

(Rs.)*

1 Advertisement in local dailies 4,500.00

2 Printing of reading materials, writing pads, pen

etc.

3,500.00

3 Tea, snacks, lunch (50x150) 7,500.00

4 Honorarium for guest speakers, local

conveyance etc.

5,000.00

5 Documentation 1,000.00

6 Hall rent, chairs and PA system 4,500.00

Total 26,000.00

* Item wise re-appropriations permitted subject to the overall ceiling of Rs.

26000/-

28

ANNEXURE V

Application for availing assistance for procurement of Coir

Processing equipments / machineries / kit under Mahila Coir

Yojana

Part –A

1. Name of Applicant

2. Other Details

(i) Date of Birth

(ii) Community : SC/ST/OBC/Minority/Others

 

3. Address for Communication

 Address1 :

 Address2 :

Post office :

Taluk :

Village :

State :

District :

PIN code :

Tele Phone No :

4. PAN Card / AADHAR number:-

Part B

1. Details of training undergone

i) Type of training :

ii) Date/ Duration :

iii) Serial No. and date of the certificate

from Coir Board :

iv) Whether training undergone in Board?s Training centre : Yes

/ No

v) If no, details of the FTC and NGO sponsored for the

training :

2. Machinery proposed to be procured :

3. Name of the machinery manufacturer :

4. Cost of the machinery

(Attach invoice from the machinery manufacturer)

29

5. Details of remittance of beneficiary contribution :

i) Amount remitted :

ii) Details of Bank account

a) Bank Name & Branch:-

b) Account no. :-

(Copy of the Bank Pass Book to be enclosed)

6. Details of items proposed to be manufactured :

7. Whether raw material is available in your area :

8. Whether electricity Power Connection available :

(Attach copy of bills/Electricity Board card)

9. Whether marketing facilities available, Give details :

Name and Signature of the

applicant

 (Seal)

Place

Date

30

F. NO. 5(1)/2014-COIR

OPERATIONAL GUIDELINES FOR

„EXPORT MARKET PROMOTION SCHEME?

**************

Introduction

India is the largest producer and exporter of coir (yarn, coir pith, coir

mats, matting, carpets and rugs) in the world with a share of 70% of coir

yarn, semi finished raw materials and 75% of finished coir products in

global trade. However, with the advent of liberalization, coir faces stiff

competition not only from cheap synthetic substitutes but also fibres like

Jute, sisal, abaca, cotton, wool, etc. The cascading effects of economic

recession happened particularly in US and in other countries of the world

in general have seriously affected the prosperity of Indian coir sector in the

export front. The Euro Zone Crisis is another area of concern. The main

destinations for export of coir products are Republic of China, USA,

Netherlands, UK, South Korea, Germany, Italy, Australia, Spain and

France. Most of the above export destinations are facing the adversities of

economic recession. Even then, there is considerable scope for furthering

the exports through product diversification and exploration of new

markets for conventional and non-conventional end use applications.

Creation of additional employment opportunities to rural artisans through

promotion of exports, especially cold countries by exploiting the growing

affinity towards eco-friendly products and consequent increased utilization

of raw material which is available in plenty also calls for continued

governmental support to this sector.

Adoption of strategic and aggressive product-specific and marketspecific

promotional programmes for popularizing coir and coir products in

markets abroad, supporting the export fraternity and export oriented

industry with capacity building and modernization programme so that the

Coir Industry attains sustainable development, are the broad objectives of

this Scheme.

2. Components of the Scheme during XII Plan

The activities implemented during XI Plan will continue to be

implemented under the scheme of Export Market Promotion during the XII

Five Year Plan:

Thus the components of this Scheme during XII Plan period would be

as below:

(i) Delegations, Consultancy & Information Sourcing

(ii) Participation in International seminars and conferences and

organizing capacity building programmes in export related areas

(iii) Participation in international fairs / product promotion

31

programmes, catalogue shows and organizing exclusive

international fairs and buyer-seller meets for coir

(iv) Publicity abroad

(v) External market development assistance scheme

(vi) Coir Industry Awards

2.1 Delegation, Consultancy & Information Sourcing

2.1.1 The objectives of this component of the scheme are as follows:

(i) To expand the share of Indian coir products in global market;

(ii) To assess main competitors, product ranges, price, general

setting and promotional strategies;

(iii) To motivate distribution channels to promote coir products;

(iv) To assess tariff/non tariff barriers on coir vis-a-vis competing

products and pursue their possible elimination/reduction

through bilateral negotiations;

(v) To explore virgin markets;

(vi) Identify next-tier markets through proper study for

implementation of aggressive marketing strategies;

(vii) To build up common platform sharing information among the

coir producing countries;

(viii) To assess the various methods of production prevailing in other

coir producing countries and to compare the product ranges;

(ix) To augment modernization through technology transfer;

(x) To engage consultancy services/professional agents for specific

assignments/projects relating to export promotion;

(xi) To seek expert and professional advice on export related matters,

foreign trade, etc.; and

(xii) To hold trade talks with decision makers in

Governments/Chambers of Commerce & Industry, market/

distribution network and vendor development mechanisms.

2.1.2 The activities to be undertaken under this component of the

scheme are as below: -

(i) Sponsoring industry & market delegations to assess market

realities and prepare appropriate marketing strategy to

promote export to those markets.

(ii) Analyzing market specific and product specific problems and

formulate product specific and market specific promotional

strategies

(iii) Sponsor market missions to capture virgin markets where

there is scope for marketing coir products

(iv) Identify next-tier markets for implementation of aggressive

marketing strategies for expanding market share of Indian

Coir in such countries.

(v) Organizing Reverse Delegations

(vi) Engage consultancy services through eminent

institutions/persons for chalking out export promotion

strategies and solving export related problems

(vii) Source market information including tariff and non tariff

barriers from international marketing consultants.

2.1.3 The following measures will be taken for effective implementation

of this component of the scheme:-

(i) Invite active cooperation and guidance from Indian missions.

(ii) Giving thrust for sponsoring market missions to virgin markets and

next-tier markets where there is scope for marketing coir products

(iii) Engage agencies/persons with proven track record for export

related consultancy assignments, contracts or projects.

(iv) Link the findings of the market delegations to the promotional

strategy.

2.2 Participation in the International Seminars and Conferences

2.2.1 The objectives of this component of the scheme are as below:

(i) To obtain up-to-date information on developments in soil and water

management technologies developed and accepted for erosion

control and bio-engineering applications.

(ii) To enhance market acceptability of coir geotextile and promote its

use in erosion control, soil stabilization, rural road construction

and other bio-engineering applications all over the world.

(iii) To review the performance and prospects of coir in comparison to

other hard fibres all over the world and to formulate an appropriate

development strategy.

(iv) To present the case of Indian coir and mobilize funding support

from International agencies like Common Fund for Commodities,

Inter Governmental Group on Hard fibres, United Nations

Development Programme, International Natural Fibre Organization

(INFO), World Association for Small & Medium Enterprises

(WASME) etc., for research and modernization targeting expansion

of share in global market of Indian coir.

(v) Organizing capacity building programmes with a view to assist the

exporters to acquaint with the international trade practices and to

do successful international business.

2.2.2 The activities to be undertaken under this component of the

scheme are as follows:-

(i) Participation in the annual conference of International Erosion

Control Association (IECA).

(ii) Participation in the intercessional meetings of Inter

Governmental Group on Hard Fibres of FAO.

(iii) Participation in the seminars & conferences of International Natural

Fibre Organization, WASME etc.

(iv) Participation in the global conferences of other related international

agencies.

(v) Organize and host international seminars and conferences both in

India and abroad for promoting exports.

(vi) Organizing interactive meetings with Embassies/Consulates of

various countries for disseminating information on doing trade with

the respective countries.

(vii) Organizing capacity building programmes in export related areas

and subjects.

(viii) Facilitate participation of manufacturers in international seminars

and conferences.

(ix) Organizing dissemination sessions/publicize experience and

findings after participation in Seminars & Conferences so as to

derive maximum advantage from such events.

Note: The above participation would be subject to economy and other

instructions issued by the Government from time to time.

2.2.3 The following measures will be taken for effective implementation

of this component of the scheme:-

(i) Invite the assistance and guidance of Indian Missions

(ii) Increase visibility among the market players.

(iii) Hold meetings with decision makers and stakeholders.

(iv) Organizing buyer-seller-meets wherever possible

(v) Source funds from international agencies, with approvals of

competent authority.

(vi) Outsource competent resource persons with proven track records

from eminent institutions like IIFT for conduct of capacity building

programmes

2.3 Participation in Fairs/Product Promotion Programmes &

Catalogue Shows and organizing exclusive international fairs for

coir

2.3.1 The objectives of this component of the scheme are as under:

(i) To propagate the message of coir as an eco-friendly natural fibre.

(ii) To showcase the capabilities of Indian coir sector through display of

products.

(iii) To introduce coir and coir products in new markets abroad.

(iv) To expand the share of Indian coir products in existing markets.

(v) To capture virgin markets

(vi) To graduate coir manufacturers as successful exporters by making

them familiar with the international trade practices.

34

(vii) To introduce innovative products and various end use applications

to new users of coir products.

2.3.2 The activities to be undertaken under this component of the

scheme are as follows:-

(i) Organize national participation in international fairs abroad,

(ii) Organize participation in international fairs in India,

(iii) Organize participation in catalogue shows abroad

(iv) Organize participation in product promotion programmes abroad.

(v) Organize exclusive international fairs for coir in India and abroad.

(vi) Organize Buyer Seller Meets abroad for coir

(vii) Organize reverse Buyer Seller Meets in India.

(viii) Set up temporary/permanent display centres

(ix) Organize display of coir products in the premises of Indian Missions

(x) Undertake product promotion programmes like implementing

demonstrations projects on a pilot scale, conducting seminars etc

based on a focus product/ focus market approach with a view to

educate and establish the end use applications of specific products

like coir geo-textiles among the target audience.

(xi) Undertake publicity programmes for the above

2.3.3 The following measures will be taken for effective implementation

of this component of the scheme:-

(i) Undertake wide publicity coinciding with participation

(ii) Organize Buyers? meet wherever possible

(iii) Seek the guidance and cooperation of Indian Missions

(iv) Organize pre-fairs and post fair meetings with participants

(v) Ensure the presence of a multilingual interpreter in Coir Board

pavilion.

(vi) Obtain approval well in advance

(vii) Hire the space in prime locations to attract buyers in large numbers

(viii) Customize Coir Board pavilion to increase its visibility

(ix) Give thrust to introduce the product in virgin markets

(x) Give priority for events in next-tier markets.

(xi) Introduce innovative products and new end use applications in

traditional markets

(xii) Select countries of events on the basis of marketability of coir

products, country?s financial stability and the possibility of

penetrating neighboring markets.

(xiii) Select events on the basis of its track record in attracting real

buyers and generating volume business

(xiv) Organize participation in international fairs by following a focuscountry,

focus-product approach.

2.3.4 The Guidelines for participation of Coir Board in International

Fairs / Exhibitions are as follows:

(i) In the case of Coir Board /Ministry official deputed to lead the

delegations, DA would be sanctioned as per the rates prescribed

by the Ministry of External Affairs for the period of deputation

approved by the Ministry.

(ii) Air fare of the official of the Coir Board/Ministry shall be

incurred after obtaining competitive rates from different airlines

or as per instructions issued by the Government on the subject

and also according to the class eligible to each officer.

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to stay in single room in hotels.

Expenditure on hotel accommodation in respect of Coir

Board/Ministry official(s) will be allowed as per existing

Government rules and within the rental ceiling of hotel

empanelled by Indian Embassy for official of his/her status.

(iv) Local travel expenses will be as per actual, supported by

vouchers, subject to a maximum of US $ 50 per day.

(v) Fees for common interpreter and Secretarial service including

Phone/fax/internet etc. will be as per actual supported by

vouchers subject to a maximum of US $ 50 per day.

(vi) Cost of Advertisement/Display aids/Publicity/Printing of

common catalogue will be as per actual supported by vouchers

subject to a maximum of Rs. 50,000/-.

(vii) Normally one minimum bookable area of 9/12 sqm booth shall

be reserved for Coir Board for coordinating and facilitating

participation of micro, small & medium enterprises and

registered exporters from Indian coir sector and to disseminate

the product message of Indian coir. However, in major fairs and

fairs for particular products like coir pith, coir geo-textiles

adequate space shall be reserved for organizing common

participation, not exceeding 24 sq. meters or two minimum

bookable booths as the case may be.

(viii) In the case of enterprises/exporters who are desirous of

reserving their own booth, the same will be reserved and allotted

in their name at their cost, which will enable them to avail the

facilities of fascia in own name, catalogue entry and listing in the

website of the organizers. These participants shall be extended

assistance under the EMDA component of the scheme subject to

their eligibility and complying with various provisions of the

scheme.

(ix) In the case of enterprises/exporters who are unable to hire own

separate booth, but desire to display their products through the

Board's stall, 50% of the space rent of Board's stall (minimum

bookable area) shall be levied collectively from such participants,

subject to availability of the required number of such

36

participants. These participants will have to display collectively

in the half portion of the booth, and the other portion being

utilized for display of brochures, pamphlets and exhibits by the

Board and also for organizing meetings.

(x) Quality exhibits shall be procured/purchased by Coir Board by

following the procedure prescribed in GFR.

(xi) Exhibits will be sent to the Fair venue under courier mode after

obtaining competitive rates from internationally reputed courier

companies/freight forwarders.

(xii) The expenditure on interior decoration of the Board?s stall shall

be as per actual, subject to a maximum of 10% of space rental

where the built up stalls are hired.

(xiii) The minimum number of enterprises/exporters for participation

in a fair viable and effective shall be “five”.

(xiv) Deputation of officials: Only one officer shall be deputed from

Coir Board.

(xv) Wherever appropriate, the Ministry may nominate its

representative from Ministry or any of its organizations, as its

nominee in the delegation.

(xvi) The orders/instructions issued by the Ministry of

Finance/External Affairs in the matter of foreign deputation, etc.

will have over-riding effects on the provisions made in the

Scheme.

2.4 Publicity Abroad

2.4.1 The objectives of this component of the scheme are as

hereunder:

(i) Communicate the product message.

(ii) To increase the consumer acceptability.

(iii) To position coir products as environment friendly „home décor

products?.

(iv) Project “Indian Coir” as Handmade Product with Traditional

Heritage.

(v) To educate on the varied end use applications of coir.

(vi) To publicize novel and innovative products developed by the

industry.

(vii) Increase visibility for Indian coir products and product ranges

grabbing advantages of Geographical Indicators.

2.4.2 The activities to be undertaken under this component are as

follows:

(i) Production of publicity material projecting the environment

friendly aspects of coir

(ii) Release of generic advertisements in trade magazines/specialized

journals/electronic media as per the media policy of the

Government.

(iii) Undertake co-operative generic publicity in association with

Importers Associations under the guidance and supervision of

Indian Missions, eg. Publicity in Buses/Railway Coaches etc.

(iv) Production of publicity brochures, blow ups/posters/catalogue.

(v) Undertake publicity through hoardings, banners, towers, fair

catalogue etc in major fairs in which Coir Board organizes

participation.

(vi) Bringing out updated directory of exporters and other export

related publications.

(vii) Release generic ads through search engines and other internet

sources like online media, professional website etc.

(viii) Sponsor reputed events with sizable international participation

after ensuring suitable modalities for increasing visibility for coir

products.

(ix) Release of ads on buses, trams, trains, tubes etc. on the

functional applications of coir products through Indian

Missions/professional agencies.

(x) Joint publicity efforts with State Governments, Tourism

Departments, Apex Organizations, Chambers of Commerce,

Importers Associations etc.

(xi) Use social media network for educating the attributes and

advantages of coir.

(xii) Engage Professional social media agencies and Consultants for

undertaking various innovative publicity campaigns.

2.4.3 The following measures will be taken for effective

implementation of this component:

(i) Chalk out a media plan on an annual basis

(ii) Bring out advertisements on product specific/country specific

basis as per the media policy of the Government.

(iii) Ensure release of ad visuals highlighting functional applications.

(iv) Seek the guidance of Indian Missions in planning ad-campaign

and selecting media.

(v) Produce quality posters, blow ups, catalogues, corporate films etc.

for use in International Trade Fairs.

(vi) Ensure release of ads in directories/catalogues of important fairs

& events

(vii) Select search engines and social media which have wide reach

among the public for undertaking ad campaigns.

38

2.5 External Market Development Assistance (EMDA)

2.5.1 The objective of this component is as under:

“To encourage the small scale exporters to enter global market and

to expand the export of Indian coir products”.

2.5.2.Activities covered for assistance under the Scheme are as follows:

(i) To participate in Buyer Seller Meet/Trade Delegation/seminars &

conferences abroad;

(ii) For participation in Trade Fairs & Exhibitions abroad;

(iii) Assistance to exporters/entrepreneurs for production of publicity

material (Production of product brochure / catalogue).

(iv) For participation in international trade fairs in India, approved by

Coir Board, which have substantial overseas buyers traffic.

2.5.3 The assistance shall be limited to the funds available for

implementation of this scheme under the head Export Market

Promotion during the XII Five Year Plan period 2012-13 to 2016-17.

2.5.4.Eligibility parameters under the scheme are as follows:-

All exporters with FOB turnover of less than Rs.2 crore worth coir

and coir products in the previous year and micro, small & medium

entrepreneurs of coir and coir products, registered with the Coir

Board, would be eligible for assistance under the scheme, provided

they have not availed the facility from any other source for the same

purpose or participated three times in the same exhibition or

undertaken sales promotion tour to the same destination thrice

with government assistance.

2.5.5 PERMISSIBLE LIMIT

 

Maximum three events shall be assisted under this scheme in a

financial year i.e. a combination of events including Trade

Delegation/Buyer Seller Meet/participation in exhibition/seminar

& conferences will be eligible for assistance. Further,

participation in any particular event by the same beneficiary shall

not exceed three times in all.

39

2.5.6 ELIGIBLE ITEMS OF EXPENDITURE & FUNDING PATTERN

(a) Scales of assistance for participation in BSMs/ delegations/

Seminars & Conferences

Sl.

No

Eligible items Scale of assistance

1 Participation charges

including airfare

(for one representative from

one enterprise/ exporter).

100% economy class air fare

In the case of any registration/

participation charges for BSMs/

delegations/ Seminars it would

also be reimbursed along with air

fare.

2 Maximum amount of

assistance towards

participation charges

including airfare

The maximum amount of

assistance admissible shall be

Rs.1.50 Lakh.

(b) Scales of assistance for participation in fairs abroad:

Sl.

No.

Eligible items Scale of assistance

1. Space rent (built up stall)

Charges fixed by the

organizers and to be

verified by Coir Board

before making payment

100% of the space rent subject to

a maximum of Rs. 1.00 lakh or

actual rent paid, whichever is

lower (for one representative

from each participating

enterprise).

2 Airfare in economy class

(for one representative

from one enterprise/

exporter).

100% of the economy class airfare

subject to a maximum of Rs. 1.50

lakhs or actual fare paid,

whichever is lower

3 Freight charges Actual subject to a maximum of

Rs. 20,000/-

4 Maximum amount of

assistance towards air

fare, space rental, freight

forwarding charges

The maximum amount of

assistance admissible shall be

Rs.2.50 Lakh

40

(c) Scale of assistance for participation in international trade

fairs in India

Sl.

No.

Eligible items Scale of assistance

1 Space rent (built up stall)

Charges fixed by the

organizers and to be

verified by Coir Board

before making payment

100% of the space rent subject to

a maximum of Rs. 1.00 lakhs or

actual rent paid, whichever is

lower (for one representative

from each enterprise).

3 Freight charges Actual subject to a maximum of

Rs. 20,000/- per participant

enterprises/ exporter per event

4 Maximum amount of

assistance towards space

rental and freight charges.

The maximum of amount of

assistance admissible shall be

Rs.1.00 Lakh

(d) Organization of International Conferences/Seminars in India

Assistance may be provided under the scheme for orga



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